Job Description
Job Description
KEW Legal | Sunny Isles Beach, Florida
This is a key role responsible for supporting the Firm’s Marketing Department with the creative execution, coordination, and performance tracking of the firm’s marketing initiatives. The Legal Marketing Assistant will contribute both creative content development and data-driven analysis to ensure marketing efforts are engaging, effective, and aligned with the firm’s strategic goals.
This role works closely with attorneys, internal team members, referral sources, and outside vendors. The ideal candidate is creative, detail-oriented, analytical, and organized, with the ability to balance content creation with metrics, deadlines, and reporting.
Compensation:
$20 - $25 hourly based on experience
Responsibilities:
- Support the execution of the firm’s marketing plan across digital, print, and live initiatives
- Create and coordinate original marketing content, including:
- Social media posts, captions, reels, stories, and short-form videos
- Promotional graphics and visuals (in coordination with brand guidelines)
- Website, blog, webinar content, and newsletter content support
- Manage firm systems for distributing communications to prospective, current, and former clients, vendors, and referral sources
- Coordinate and support speaking engagements, webinars, social events, and firm-hosted initiatives
- Serve as “back-of-the-room” support at speaking engagements and live events
- Operate post-representation marketing systems to nurture past client relationships and drive repeat matters and referrals
- Coordinate live events, seminars, open houses, and client or referral appreciation receptions, including planning, logistics, and follow-up
- Coordinate with copywriters on monthly mailed and digital newsletters and ensure timely distribution
- Maintain marketing calendars and coordinate daily and weekly check-ins to ensure deadlines are met
- Execute and coordinate the firm’s online presence, including:
- Social media platforms (Facebook, LinkedIn, Instagram, TikTok)
- YouTube channel content support
- Website updates and directory listings
- Edit, rewrite, and develop marketing and communications content, ensuring a polished, professional tone and compliance with Associated Press style guidelines.
- Proof and quality-check marketing materials to ensure accuracy, consistency, and brand alignment
- Coordinate with vendors, agencies, photographers, videographers, and designers as needed
- Identify and track speaking, publishing, podcast, and media opportunities for the firm
Creative & Content Development
- Develop engaging, on-brand content that reflects the firm’s voice, professionalism, and white-glove service
- Assist with basic photo and video editing for social and digital platforms
- Support campaign concepts, content themes, and creative brainstorming
- Ensure consistent branding across all marketing channels
Analytics & Performance Tracking
- Track and report on marketing metrics and analytics, including social media engagement, email performance, website traffic, lead sources, and event attendance
- Maintain organized reports and dashboards within CRM and marketing platforms
- Analyze performance trends to help refine content, campaigns, and outreach strategies
- Ensure accurate data entry and reporting across marketing systems
Qualifications:
- Proven experience as a Marketing Assistant or similar role
- Bachelor’s degree in marketing, business, communications, or related field preferred
- Strong proficiency in Microsoft Word, Excel, PowerPoint, email marketing platforms, CRMs, and marketing tools
- Demonstrated ability to work with analytics, numbers, and performance metrics
- Experience creating content for social media and digital platforms
- Experience with Adobe Creative Suite, Canva, and/or Photoshop is required
- Experience managing social media platforms (Facebook, LinkedIn, Instagram); YouTube required
- Experience with WordPress or similar content management systems preferred
- Strong attention to detail, organization, and time management skills
- Ability to multitask and thrive in a fast-paced environment
- Strong interpersonal and customer service skills
- Ability to work independently and collaboratively
- Spanish fluency is a plus
About Company
Our Culture
We are growing quickly and intentionally building our A Team. Training will be provided on our practice areas, lead tracking systems, and calendaring processes. Team culture is extremely important to us—we support one another, solve problems collaboratively, and treat each other with respect. Gossip, judgment, and negativity are not tolerated.
If you are someone who rolls up your sleeves, finds solutions where others see obstacles, and takes pride in doing things the right way, you may be an excellent fit.
Compensation & Benefits
- Competitive compensation based on experience, productivity, and performance
- Performance-based bonus opportunities
Benefits Include
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Eligibility for firm retirement plan
- Paid parking
- Ten (10) days of PTO
- Eleven (11) paid holidays