Job Description
Job Description
Position Overview:
Oversee all aspects of Sales and Marketing. Manage Sales and Marketing strategies to achieve Division profit and sales goals. Create strategic marketing plans for all active and future communities. Provide product recommendations and establish competitive pricing for each community. Other duties as assigned by Division President.
Responsibilities:
- Oversee the management of Sales, Marketing and Closing activities
- Recruit, hire, train, and manage Sales and Marketing Team
- Ensure all Sales Docs are accurate and uploaded into company’s proprietary software
- Ensure all closing documents are accurate and realtor commissions are reported correctly
- Select all options for any speculative inventory
- Hold regular Sales Team rallies to lead, inspire, and train
- Work in tandem with Sales, Construction, Land, and Division President
- Monitor and enhance Sales and Marketing team performance
- Maintain MLS and all active listings
- Assign Sales and Marketing Team quotas and goals
- Ensure all communities are properly represented on websites (Smith Douglas, Zillow, Realtor.com, etc) and social media
- Lead, motivate, encourage, and maintain Team morale
- Collect market comps and assist in analyzing the data
- Provide input for on-site and off-site marketing
- Act as liaison between Sales Team, Homeowners, Construction Managers, Office Staff and other team members to resolve issues, concerns, and questions
- 100% customer satisfaction is the standard
- Work with Construction and Land Team to manage all lot releases and lot takedowns.
- Take lead on community reviews by setting meetings, agendas, and other items directed by the Division President
- Monitor the communities, sales offices, model homes and spec homes for assurance in meeting the Company standards
- Work with Land Team to position Communities with correct product, options, and pricing
- Create efficient and repeatable processes and procedures for Sales and Marketing Team
Minimum Job Requirements:
Education:
- Bachelor’s degree preferred
Licenses:
- South Carolina Real Estate Broker’s License or ability to obtain within 90 days of employment required
Experience/Skills:
- Minimum 3 - 5 years new home sales management experience
- 5+ years sales experience in the homebuilding industry
- Proven experience coaching and training sales agents in a production homebuilding environment
- Strong understanding of the sales process and selling cycle as it relates to the new home sales environment
- Strong coaching and mentoring skills
- Effective at providing detailed and specific feedback to direct reports and driving for results
- Specific training in sales and marketing techniques or job-related experience
- Thorough knowledge of the home building industry relative to sales and marketing strategies
Computer Skills:
- Microsoft Office
- Ability to learn SMART (proprietary software)
- CRM experience
We are an equal employment opportunity employer and a certified Drug Free Workplace.
About Smith Douglas Homes:
New home builder, Smith Douglas was recently recognized by Builder Magazine as the 32nd largest builder on the Builder Top 100 Rankings. With over 40 years of industry experience, our mission is to enhance people’s quality of life, providing our customers with the opportunity to own a quality-built, value-packed new home. Through our proven, disciplined operations, we reduce costs and deliver quality craftsmanship, which translates into a well-constructed and affordable home.
We are proud to be a Certified Great Place to Work!
Our mantra: “It’s amazing what you can accomplish when you don’t care who gets the credit!”