Job Description
Job DescriptionWe are looking for an experienced Digital Marketing Manager to lead online marketing initiatives and drive brand growth across multiple digital platforms. This role involves developing data-driven strategies, optimizing campaigns, and enhancing audience engagement to achieve business objectives. The ideal candidate is passionate about leveraging digital tools and platforms to deliver measurable results.
Responsibilities:
• Develop and execute comprehensive digital marketing strategies to support business goals and enhance brand visibility.
• Analyze website traffic and campaign performance using Google Analytics to identify opportunities for improvement.
• Manage and optimize paid social media campaigns across various platforms to maximize ROI.
• Utilize HubSpot to create, track, and optimize marketing workflows and email campaigns.
• Monitor and report on key performance metrics, providing actionable insights to stakeholders.
• Collaborate with cross-functional teams to align marketing efforts with company objectives.
• Research and implement emerging digital trends to keep strategies innovative and competitive.
• Oversee the budget for digital marketing initiatives, ensuring cost-effective allocation of resources.
• Conduct A/B testing and other methodologies to refine campaign effectiveness.
• Develop content strategies that resonate with target audiences and drive engagement.• Proven experience in digital marketing, particularly in managing paid social media campaigns.
• Proficiency in Google Analytics and HubSpot for tracking, reporting, and optimizing marketing efforts.
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Up-to-date knowledge of digital marketing trends and best practices.
• Bachelor’s degree in Marketing, Business, or a related field.
• Demonstrated success in creating and executing data-driven marketing strategies.