Job Description
Job DescriptionAbout Us
We are an early-stage DTC startup in the supplement and vitamin space, focused on building a high-growth, performance-driven brand. Our goal is to scale aggressively while maintaining strong unit economics — and we’re looking for a media buyer who can help us build and optimize the entire acquisition engine from the ground up.
The Role
We’re looking for a Senior Media Buyer / Growth Operator who specializes in direct response marketing for DTC supplement brands and has hands-on experience managing full-funnel performance.
This role goes beyond just running ads — you will own the entire customer acquisition funnel, from ad creative and targeting to landing pages, conversion optimization, and revenue efficiency.
You should have a proven track record of scaling campaigns to $1M+ per month in spend while maintaining strict CAC targets.
Key ResponsibilitiesPaid Media Management & Scaling
- Plan, launch, and scale campaigns across:
- Meta (Facebook/Instagram)
- Google (Search, YouTube, Display)
- TikTok and other paid channels
- Scale campaigns to 7–8 figures/month in spend while maintaining CAC goals
- Manage budgets, pacing, and forecasting
Full Funnel Optimization
- Own and optimize the entire acquisition funnel, including:
- Ad → Landing Page → Checkout → Post-purchase flow
- Improve conversion rates, AOV, and LTV
- Identify and fix drop-offs across the funnel
Direct Response & Creative Strategy
- Collaborate with or lead creative strategy:
- Ad angles, hooks, messaging, and offers
- UGC, VSLs, advertorials, and native-style creatives
- Continuously test and iterate on creatives based on performance data
Data & Performance
- Monitor and optimize core KPIs:
- CAC, ROAS, MER, CTR, CVR, LTV
- Build structured testing frameworks (creative, audiences, funnels)
- Use attribution tools to guide decision-making
Growth Strategy
- Identify new scaling opportunities (channels, audiences, offers)
- Work closely with founders to define growth roadmap
- Help build systems and processes for scalable acquisition
Requirements
- Proven experience managing paid media for DTC supplement or vitamin brands
- Demonstrated success scaling campaigns to $1M+/month in ad spend
- Strong ability to maintain or improve CAC while scaling
- Deep understanding of direct response marketing and consumer psychology
- Experience optimizing full funnels, not just ads
- Hands-on experience with:
- Advertorial funnels
- VSL funnels
- Offer testing (bundles, upsells, subscriptions)
- Highly analytical and data-driven
- Comfortable operating in a startup environment (fast, scrappy, ownership-heavy)
Nice to Have
- Experience in subscription-based supplement businesses
- CRO experience (landing pages, checkout optimization)
- Experience working closely with creative teams or managing them
- Knowledge of compliance in the supplement/health space
Compensation
- Competitive base + performance-based bonuses tied to CAC and revenue goals
- Flexible structure (salary, contractor, or performance-heavy comp)
- Potential for long-term upside with the company
- Comprehensive healthcare coverage - Medical, Dental and Vision
- Paid vacation
- Paid sick and mental health days
- Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
- Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
Who You Are
- You think in terms of profit and unit economics, not vanity metrics
- You’ve scaled aggressively before and know what breaks at scale
- You understand that ads + funnel + offer = growth
- You want to build something from the ground up, not just manage accounts
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