Job Description
Job Description
The Social Media Manager oversees content creation, corporate social channels, brand guidelines, and franchisee support. This role requires creativity, strong storytelling, operational structure, and the ability to produce high-quality content that reflects the STRIDE Fitness brand. You will shape how STRIDE Fitness shows up online across corporate and franchise locations.
Key Responsibilities
Corporate Social Media Management
Manage and grow STRIDE Fitness social media accounts across Instagram, TikTok, Facebook, and LinkedIn
Develop monthly content calendars aligned with studio openings, campaigns, events, and brand initiatives
Create engaging short-form videos, reels, graphics, and written posts
Monitor analytics and optimize content strategy for reach, retention, and growth
Maintain a consistent STRIDE Fitness brand voice and visual identity across all platforms
Content Creation and Brand Development
Capture content inside STRIDE Fitness studios including workouts, coaches, classes, events, and member stories
Plan and produce photo and video content for campaigns and corporate announcements
Maintain STRIDE Fitness brand guidelines and ensure all content reflects brand standards
Identify opportunities for storytelling, highlights, and user-generated content
Develop and execute multi-channel social campaigns
Franchisee Support
Create social media toolkits, templates, scripts, content calendars, and brand asset libraries
Provide best practices for content creation, community engagement, and local marketing
Review and provide feedback to franchisees on brand alignment and content strategy
Support studios during presale, launches, VIP tours, grand openings, and local marketing pushes
Build content systems and repeatable frameworks franchisees can easily follow
Cross-Functional Collaboration
Work with marketing, operations, sales, and franchise support teams on nationwide campaigns
Coordinate content for events, partnerships, influencers, and promotions
Communicate with franchisees to gather studio content and success stories
Partner with external creators, videographers, and agencies when needed
Skills and Qualities
Strong creative eye for video, design, and storytelling
Ability to produce high-quality short-form video content independently
Deep understanding of boutique fitness culture and community-driven content
Strong communication and copywriting abilities
Skilled at maintaining brand consistency across multiple platforms
Ability to create clear systems that help franchisees succeed
Comfortable filming in fast-paced fitness environments
Organized, proactive, and able to manage multiple deadlines
Preferred Experience
2 to 4 years in social media management, content creation, or brand marketing
Experience with fitness, franchising, wellness, lifestyle, or hospitality brands
Proficient in Canva, Adobe Suite, CapCut, or similar tools
Familiarity with brand guideline development and multi-location content systems
Experience supporting franchise owners or decentralized teams is a plus