Digital Marketing Coordinator

Job Description

Job Description

SUMMARY:

Under direction of the Marketing Director, the Digital Marketing Coordinator is responsible for providing support services to all Goodwill divisions within Southern Arizona. Major activities include supporting the organization’s overall marketing efforts including public relations, media relations, branding, social media and corporate communications in both new media and traditional marketing methods. This role’s primary day-to-day focus will be social media and digital advertising strategies.

DUTIES & RESPONSIBILITIES:

1. *Demonstrate GISA’s Values at all times.
2. Assist the Marketing Director with development and oversight of Goodwill’s marketing function and activities related to identifying and developing new donors, and customers for products and services.
3. Provides assistance and support with planning and development of the organization’s marketing and communication materials.
4. Assists the Marketing Director in planning and promoting public affairs and communication activities that include public relations and community outreach involvement.
5. Assists Marketing Director with website and social media development and updates.
6. Works with media outlets including newspaper, radio, social media and TV to foster the best possible public image for the organization and controls the information that is presented to the media and through them to the public.
7. Carries out related public relations activities at various community and business meetings in an effort to promote Goodwill.
8. Assists Creative Marketing Coordinator to prepare and deliver marketing materials, exhibits and promotional programs.
9. Under direction of the Marketing Director, works with Operations to administer and organize Goodwill’s branding activities involving all exterior and interior signage, color schemes and the overall image.
10. Works with the Marketing Director to develop annual report related to marketing programs.
11. Follows all company and department policies and procedures.
12. Ensures all safety rules are adhered to and the general upkeep of your area meets the standards of Goodwill Industries of Southern Arizona, Inc. Reports accidents or injuries immediately.
13. Implement/ maintain CARF standards as it relates to marketing efforts.
14. Assists in other areas as requested.

QUALIFICATIONS:

1. Bachelor’s degree in Marketing, Graphic Design, Business Administration or related discipline.
2. Three or more years of directly related experience, with experience in marketing or related field.
3. Experience with website management (WordPress or similar platform), as well as SEO and GoogleAd campaigns.
4. Experience planning and creating social media campaigns and videos.
5. Proficient use of social media platforms.
6. Familiarity and use of Adobe Creative Suite software.
7. Must be assertive and have the ability to plan, organize, train, and follow-through.
8. Ability to maintain records and documentation.
9. Ability to convey a positive and professional image to employees, customers, and donors.
10. Must have excellent written and verbal communication skills.
11. Bilingual skills preferred but not required
12. Must have reliable transportation, possess a valid AZ driver’s license and meet Goodwill’s insurance requirements to travel throughout the Southern Arizona area.
13. Ability to work with minimum supervision and maintain effective working relationships with all individuals.

Perks & Benefits

This position offers a very competitive wage. We offer fantastic benefits including generous amounts of paid time off, paid sick leave, medical, vision, dental insurance, a 403(b) retirement plan (with 100% vesting from day 1 and employer matching at 1 year, disability and life insurance, a COMPANY PAID employee assistance plan (EAP) for mental health and COMPANY PAID telemedicine plan for all employees and their households, tuition reimbursement, identity theft protection, and a 30% store discount.