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Director of Marketing

Evergreen Health
locationBuffalo, NY, USA
PublishedPublished: 6/14/2022
Full Time

Job Description

Job Description

Evergreen Health

At Evergreen and our affiliates, we value collaborative, down-to-earth individuals and encourage self-expression. We recognize that our diverse workforce allows us to provide culturally competent care to everyone in our community.

The Director of Marketing is responsible for building and implementing marketing programs that align with Evergreen Health’s organizational goals and brand identity. This role supervises a team of dynamic marketing professionals and manages the organization’s ad agency partners.

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As part of the essential functions of this role, the Director of Marketing:

  • Develops, manages, and implements all marketing strategies for the organization
  • Oversees the execution of Evergreen’s marketing efforts, including digital marketing, graphic design, copy, and content creation
  • Oversees marketing operations and budgets to ensure that initiatives successfully meet organizational goals and timelines
  • Leads, mentors, and collaborates with high-performing marketing team through regular goal setting, performance reviews, weekly team meetings, and company-offered learning opportunities
  • Works collaboratively with marketing and communications department leadership to serve as a department liaison throughout the organization, acting as an advocate for stakeholders by informing leadership of matters related to marketing priorities and concerns
  • Collaborates with department leadership to manage ad agency relationship(s)
  • Monitors, analyzes, and reports on the performance of marketing programs in order to guide current and future strategies
  • Maintains awareness of organization, market, and industry changes and adjusts marketing efforts accordingly

Qualified candidate will have a Bachelor’s degree in marketing or related field, and five to seven years of marketing experience, with additional managerial/leadership experience preferred; candidate must have strong written, verbal, organizational, customer service, and time management skills; awareness of and sensitivity to the issues and health disparities faced by underserved populations is essential

Job type: Full-time

Required Education: Bachelor’s degree in Marketing or related field

Required Experience: 5 (five) to 7 (seven) years of marketing experience required, with additional managerial/leadership experience preferred (Outlook, Word)

What Evergreen Health Offers You:

  • Multiple comprehensive medical health insurance plans for you to choose from
  • Dental and Vision coverage at no cost to you
  • Paid Time Off package that equals 4 weeks of time in your first year
  • 403b with a generous company match
  • Paid parking or monthly metro pass
  • Professional development opportunities
  • Paid lunch breaks
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