Job Description
Job DescriptionMarketing Manager – Bastion Collection
Location: Miami, FL (On-site, 5 days a week)
Employment Type: Full-time
Bastion Collection is seeking a highly skilled and creative Marketing Manager to lead marketing efforts for our new restaurant and private members club opening in Brickell in late 2025. This role is ideal for a strategic thinker with a passion for hospitality, content creation, and brand storytelling, who thrives in a fast-paced, collaborative environment.
Key Responsibilities Cross-Functional Coordination
-
Act as the on-property liaison between Bastion Corporate Marketing and the on-site operational, culinary, and membership teams.
-
Collaborate with leadership to activate brand moments, including seasonal promotions, holidays, and high-profile partnerships.
-
Support the membership team in engagement and retention strategies.
-
Partner with the building management team to streamline member communications.
Content Creation & Social Media
-
Develop and execute a monthly content calendar for the restaurant and club.
-
Write engaging captions and create content for Instagram (posts, Stories, Reels).
-
Produce weekly Reels highlighting programming, partnerships, chef spotlights, and behind-the-scenes content.
-
Oversee community management, including responding to DMs and comments and engaging with the local community.
-
Track social media analytics and adjust strategies to maximize results.
Email Marketing & CRM
-
Create and manage email marketing campaigns (newsletters, event invites, promotions).
-
Optimize the SevenRooms CRM database.
-
Analyze engagement metrics and report on campaign performance.
Digital Marketing
-
Manage third-party listings (Google, Yelp, etc.).
-
Coordinate paid ad campaigns.
-
Support the operations team in managing online reviews.
Booking & Digital Platforms
-
Optimize and maintain third-party booking platforms (Resy, OpenTable).
-
Provide updated copy and curated images in collaboration with the Director of Restaurants.
Website Management
-
Maintain and update the website with accurate information, including menus, hours, and programming details.
-
Manage and respond to website inquiries.
Photo & Video Content
-
Coordinate photo and video shoots for restaurant and club marketing needs.
-
Maintain an organized content library.
Collateral & Creative Production
-
Manage production of digital and print marketing collateral, including menus, event signage, partnership assets, and invitations.
-
Oversee design (via agencies/freelancers), printing, and rollout of materials.
Partnerships, Programming & Events
-
Assist in planning and executing brand partnerships, seasonal activations, and member programming.
-
Align all external-facing communications and materials with brand standards.
-
Manage timelines, production schedules, and marketing rollouts for events.
-
Coordinate with PR and media partners.
PR/Media
-
Provide the agency of record with the information and assets needed for property promotion.
-
Manage press visits and media logistics.
Copywriting & Brand Voice
-
Craft high-quality copy for social, email, web, and collateral that reflects the brand’s refined, warm, playful, and sophisticated tone.
-
Support storytelling efforts for chefs, design, and the overall member and guest experience.
Membership Marketing & Communications
-
Collaborate with the Membership team on member communications.
-
Create and deploy member email campaigns via PeopleVine.
-
Manage content updates in the members-only app.
-
Develop marketing materials for member programming, such as event invitations, weekly digests, and on-site signage.