Director of Marketing & Partnerships

Job Description

Job Description

SUMMARY OF POSITION

The Director of Marketing and Partnerships is responsible for driving growth and engagement by promoting Vibrant Health’s services to increase community awareness and attract new patients. This role leads marketing and business development initiatives, creating and executing strategies to increase the number of patients while strengthening the organization’s brand through impactful design and messaging.

ESSENTIAL JOB DUTIES

• Maintaining and managing brand standards and brand integrity.
• Developing and implementing comprehensive marketing plan.
• Developing and producing marketing materials for multiple audiences.
• Overseeing digital marketing and social media content and execution.
• Developing a business development plan to increase awareness of Vibrant Health and leads to patient growth.
• Creating and maintaining good working relationships with payors.
• Leveraging a deep understanding of the Wyandotte County community to understand patient needs and position Vibrant Health services as a critical solution to healthcare.
• Overseeing and directing Outreach Manager and outreach activities.
• Supporting impactful patient programming and events.
• Supporting Philanthropy team by creating materials and generating ideas as needed.
• Working with clinical and organizational staff to understand our patients and their needs.
• Carrying out Vibrant Health’s mission: We provide access for all to integrated and high-quality care that fosters health beyond our walls.
  • Accepts and uses supervision, direction and consultation to maximize available resources in the completion of work duties.
  • All job responsibilities will be carried out under the direction of the organization’s policies and procedures.
  • Additional responsibilities may be assigned as needed to maintain and improve effective functioning of the department and to advance the mission of the organization.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

• High school diploma or GED.
  • Familiarity with graphic design programs and with video content and editing.
  • Strong communications capabilities, both verbal and written, including grammar, spelling and punctuation.
  • Demonstrates genuine interest in people and exhibits superior interpersonal skills while cultivating empathy.
  • Able to take risks and challenge the status quo.
  • Strong analytical skills: able to interpret and compare data to form meaningful insights.
• Working knowledge of personal computers and Microsoft Office Suite (Word and Excel).

Individual must:

1. Be self-directed and highly flexible in daily work.
2. Be results-oriented, motivated to meet or exceed individual and shared goals by carefully monitoring progress and demonstrating accountability through problem/resolution approach.
3. Be able to lead and inspire others and accurately represent Vibrant Health’s mission and values.
4. Develop rapport with the patients and their families, community and other health care personnel.
5. Exhibit a professional and respectful demeanor.
6. Work successfully independently and within a team, shifting tasks, prioritizing tasks, problem-solving daily and completing work within a deadline.
7. Demonstrate excellent customer service, helpfulness, and a positive attitude.
8. Possess superior organizational skills and time management skills with attention to detail and the ability to multi-task, prioritize, execute and meet deadlines.
9. Demonstrate the ability to recognize, understand, and appreciate the value of cultural diversity and communicate medical information in plain language.
10. Demonstrate social and cultural sensitivity appropriate to ethnically and economically diverse patients, staff and community.
11. Exhibit experience and working knowledge of local community resources.
12. Hold current drivers license and reliable transportation.
13. Travel to all parts of the facility and throughout the community.

PREFERRED KNOWLEDGE, SKILLS, AND ABILITIES

• Bilingual fluency in written and oral English/Spanish.

SUPERVISORY RESPONSIBILITY

• Outreach Manager

Americans with Disability Specifications

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands and fingers to handle or feel objects, tools or controls; reach with hands and arms; climb stairs; talk and hear. The employee must frequently lift and/or move materials that may weigh up to 40 pounds.

Work Environment

Work environment characteristics described here are representative of those that must be met by an

employee to successfully perform the essential functions of this job. Reasonable accommodations may

be made to enable individuals with disabilities to perform the essential functions. 

• Must have manual dexterity and experience to perform handwritten paperwork, recordkeeping, and filing.

• Prolonged sitting, standing or walking may be required.
• Frequent bending/stooping, squatting, reaching above the shoulders, twisting and turning, kneeling, and pushing/pulling may be required.
• Position involves extensive use of computer, telephone, fax and copier equipment.
• Employment is contingent upon successful clearance from Criminal, Kansas and Missouri Child/Elder Abuse and Neglect, Sex Offender background investigations, TB testing, pre-employment drug testing, and verification of Hepatitis-B, flu and COVID-19 immunizations.
• Occasional evening and weekend availability are required.

Trauma Informed Care

At Vibrant Health, we understand that many, if not most, people have experienced trauma in their lives. We have made a commitment to trauma informed care and support and educate team members continued development of understanding of how trauma affects individuals and coping strategies. We expect employees to incorporate their understanding about trauma into interactions with our patients and families, clinic visitors, and with each other.

Commitment to Diversity

We are proud to be an Equal Employment Opportunity (EEO) and Vietnam Era Veterans Readjustment Assistance Act (VEVRAA) Employer. We are committed to cultivating a workplace in which diverse perspectives and experiences are welcomed and respected. We do not discriminate on the basis of race, color, religion, creed, ancestry, national origin, sex, age, disability (physical or mental), marital or veteran status, genetic information, sexual orientation, gender identity, political ideology, or membership in any other legally protected class. We are an Affirmative Action employer. We encourage individuals with diverse backgrounds to apply and desire priority referrals of protected veterans.