Job Description
Job DescriptionTitle: Senior Digital Marketing SpecialistLocation: Alexandria, VA - HYBRID Salary: 85-95k/year Job Summary:
We are looking for a Digital Marketing Specialist to develop, execute, and optimize digital marketing campaigns across multiple channels. This role will focus on email marketing, paid media, SEO, social media, and marketing automation, driving brand awareness, lead generation, and customer engagement. The ideal candidate is data-driven, creative, and experienced in leveraging marketing technology tools to execute successful campaigns.
Key Responsibilities:Digital Marketing Campaign Management:
- Plan, create, and execute multi-channel digital marketing campaigns across email, social media, paid search, and display advertising.
- Develop landing pages, email workflows, and lead nurturing campaigns to drive engagement and conversion.
- Manage and optimize Google Ads, LinkedIn Ads, and social media ad campaigns to maximize ROI.
- Collaborate with content and design teams to create engaging digital assets.
Marketing Automation & Email Marketing:
- Develop and manage email marketing campaigns, including segmentation, A/B testing, and performance optimization.
- Use marketing automation platforms (e.g., Marketo, HubSpot, Pardot) to streamline workflows and improve lead nurturing efforts.
- Monitor email deliverability, engagement rates, and conversion metrics, making data-driven recommendations for improvement.
SEO & Website Optimization:
- Implement on-page and off-page SEO best practices to improve search rankings and organic traffic.
- Collaborate with the web development team to enhance website user experience (UX), CRO, and mobile responsiveness.
- Analyze Google Analytics and other tracking tools to measure website and campaign performance.
Social Media & Content Marketing:
- Develop and manage organic and paid social media strategies to increase brand awareness and engagement.
- Collaborate with content teams to create and distribute blog posts, case studies, and other digital content.
- Monitor social media trends and engagement metrics, adjusting strategies accordingly.
Analytics & Reporting:
- Track, analyze, and report on key marketing KPIs, providing insights and recommendations for optimization.
- Utilize tools like Google Analytics, Google Tag Manager, and CRM reporting dashboards to assess performance.
- Conduct competitor and market research to identify new digital marketing opportunities.
Qualifications:
- 3+ years of experience in digital marketing, with hands-on experience in email marketing, paid media, SEO, and marketing automation.
- Proficiency with Google Ads, Facebook Ads Manager, LinkedIn Ads, and other paid media platforms.
- Experience using marketing automation tools (Marketo, HubSpot, Pardot, etc.).
- Strong knowledge of SEO best practices, keyword research, and website optimization.
- Analytical mindset with experience using Google Analytics, Google Search Console, and CRM platforms.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects in a fast-paced environment.
- Basic knowledge of HTML/CSS for email and website edits is a plus.
- Google Ads and/or HubSpot certifications are a plus.
Why choose Addison IT?
• Pay: We negotiate high salaries using U.S. Bureau of Labor Statistics
• Benefits & Bonuses: You are eligible for medical, dental, vision insurance benefits, 401K, and monetary bonuses
• Permanent Employment: Many of Addison’s job openings lead to potential permanent employment
• Connections: You connect directly with hiring managers from renowned organizations
• Options: You are presented multiple employment options near your home
• Professional Development: You are provided hiring process advice, resume revision, and employment term negotiation
Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Addison Group complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.