Job Description
Job DescriptionDescription:
SUMMARY
Marketing, Manager is a growth-oriented role that will evolve into a strategic marketing leadership position. You will work closely with the CCO and leadership team to shape our go-to-market strategy while executing high-impact marketing programs today.
JOB RESPONSIBILITIES
ESSENTIAL FUNCTIONS:
Strategic Marketing & Positioning
- Collaborate with CCO and commercial leadership to evolve brand positioning, messaging, and go-to-market strategy as we scale.
- Translate scientific and technical capabilities into compelling marketing narratives.
- Support customer communications initiatives with strategic messaging and materials.
- Marketing intelligence and data
- Analyze Companies market for sizing and needs (including segmentation, adjacent markets, and growth drivers)
- Competitive analysis, both existing and emerging
- Draws data from both internal BD data sources (e.g. SFDC) and external industry sources.
- Works with CCO to inform key strategic decisions during the 5-year LRP process
- Keeps CCO and LT informed on marketing trends real time
Sales Enablement
- Develop and maintain marketing materials: pitch decks, service brochures, data sheets, and corporate presentations.
- Equip the commercial team with tailored content and campaigns aligned with the sales pipeline.
- Work with Inside Sales to provide key criteria to be used for Lead Scoring to enhance our success rate through the funnel.
Events & Conferences
- Plan, coordinate, and execute trade shows and conferences including logistics, booth design, collateral, lead tracking and ROI analysis.
- Represent the company onsite, supporting business development and technical teams.
- Set up internal procedures to support conference support from the site.
Analytics & Optimization
- Track key performance indicators (KPIs) and marketing ROI.
- Regularly report insights and recommendations to optimize spend and impact.
Digital & Content Marketing
- Oversee digital presence, including website, SEO/SEM, social media, and email marketing.
- Manage and lead content strategy: case studies, whitepapers, newsletters, technical blogs, etc.
- Coordinate with external digital/creative agency partners
- Supplemental responsibilities
- Other duties as assigned
Requirements:
Education and Experience
- 6+ years of marketing experience, preferably in B2B life sciences, biotech, or CDMO environments.
Knowledge, Skills and Abilities
- Extraverted in the sense of external orientation into the biotech markets
- Hands-on experience in digital marketing, content creation, and event planning.
- Ability to translate complex scientific/technical content into compelling marketing assets.
- Strong project management and organizational skills.
- Excellent communication skills — written, visual, and interpersonal.
- Collaborative mindset with the confidence to lead initiatives and influence stakeholders.
- Collaboration with Bora Pharmaceuticals
- Collaboration with external marketing team
- Experience working with biotech/biopharma clients or stakeholders.
- Exposure to CRM and marketing automation platforms (HubSpot, Mailchimp, Salesforce, etc.).
- Familiarity with regulatory and compliance considerations in biotech marketing.
WORK ENVIRONMENT/PHYSICAL DEMANDS/SAFETY CONSIDERATIONS
- Occasional reques to travel inside the US by car/air to support marketing and/or business events
- Required to spend up to 80% of their time working in a standard office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.
- Regularly required to talk and hear; to exchange ideas accurately, loudly or quickly through oral communication. Specific vision requirements include close vision, distance vision, peripheral vision, depth perception, color vision and ability to adjust focus.
- Required to perform repetitive tasks such as typing and use of mouse. Consistently required to perform sitting, standing for sustained periods of time, reaching, twisting, handling, fingering, and feeling objects such as tools and controls. Occasionally required to climb stairs, ramps, and step ladders. Occasionally involves stooping, balancing, kneeling, crouching, and feeling.
- On occasion, the employee may work on weekends or nights, or on-call as needed.
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions for this position.
- Occasional request to travel inside the US by car/air to support marketing and/or business events