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Manager, Brand & Communications

Echo Base
PublishedPublished: 6/14/2022
Full Time

Echo Base Global is a digital finance company creating an end-to-end crypto ecosystem built on Web3 technology. Echo Base drives interoperability across its products to create an integrated, user-first experience that simplifies the complexity of interacting with digital assets. Est. 2025.

We are seeking a skilled Content Manager to join our team. The ideal candidate will have a strong command of the English language, exceptional writing and proofreading skills, and a deep understanding of cryptocurrency and the web 3 ecosystem. In this role, you will be responsible for creating, curating, and managing high-quality content that engages our audience and aligns with our brand voice.

What will you do

  • Oversee content strategy and planning by conducting audience research and defining key content topics and formats.
  • Create editorial calendars and workflows while ensuring that all content aligns with our broader strategy, within the cryptocurrency and web 3 sectors.
  • Write, edit, and proofread articles, blog posts, social media content, emails, story boards, scripts, taglines and marketing materials.
  • Collaborate with various teams, across the organization, to produce cohesive and effective content.
  • Conduct thorough research to ensure accuracy and relevance in all content related to cryptocurrency and web 3 topics.
  • Stay up to date with industry trends, news, and emerging technologies to inform content creation and strategy.
  • Monitor content performance and analytics, providing insights and recommendations for improvement.
  • Manage the content calendar to ensure timely delivery and publication of content.
  • Maintain consistency in brand voice and messaging across all platforms and content types.
  • Craft and refine our brand messaging to resonate with our audiences, ensuring every piece of content reflects who we are and what we stand for.

Who you are

You are a passionate storyteller who seeks to inspire through words, while also being a detail-oriented perfectionist with an eagle eye for grammar, ready to polish content until it shines. As a proactive learner, you stay updated on the latest trends in cryptocurrency and web 3. You thrive in collaboration, valuing teamwork to enhance content impact. Additionally, as a strategic thinker, you leverage data and insights to make informed decisions that resonate with your audience and drive engagement.

What we are looking for

  • Bachelor's degree in Communications, Marketing, Journalism, or a related field.
  • Proven experience in content management, writing, and copywriting, preferably in the cryptocurrency, blockchain or financial sectors.
  • Excellent proofreading skills with a keen eye for detail and grammar.
  • Strong understanding of cryptocurrency, blockchain technology, and the web3 ecosystem.
  • A strong understanding of branding principles.
  • Familiarity with Hubspot, SEO and SEM best practices and content management systems.
  • Exceptional organizational and time-management skills, with the ability to handle multiple projects simultaneously.
  • Creative mindset with the ability to think critically and adapt content to different formats and audiences.
  • Strong communication skills, both written and verbal.

Requirements

Required skills

  • At least 4 years of experience in writing, copywriting and content management with a portfolio of writing samples showcasing your work.
  • Cryptocurrency, blockchain, web 3 experience.
  • Native English speaker.

Preferred skills

  • Knowledge of analytics tools (e.g., Google Analytics, social media insights) to track content performance and engagement.
  • Experience with content promotion strategies and tactics, including social media and email to maximize reach and impact.
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