Job Description
Job DescriptionWe are looking for a Digital Marketing Specialist to join our dynamic team in Princeton, New Jersey. This role is ideal for someone who thrives in a fast-paced environment and is eager to make a significant impact by driving innovative marketing strategies for eCommerce brands. If you have a passion for data-driven storytelling and a desire to shape the future of digital marketing, this position is perfect for you.
Responsibilities:
• Develop and execute effective digital marketing campaigns across multiple platforms, including Google Ads, Meta Ads, and Amazon Seller Central.
• Analyze performance metrics using tools like Google Analytics, Adobe Analytics, and Power BI to generate actionable insights.
• Create compelling reports and presentations to share data-driven findings with clients and internal teams.
• Lead team training sessions to ensure alignment with the latest marketing strategies and technological advancements.
• Mentor and guide team members to encourage growth and enhance paid media expertise.
• Collaborate with eCommerce clients to understand their goals and recommend tailored marketing strategies.
• Utilize advanced AI marketing tools like LXRInsights to optimize campaign performance.
• Stay ahead of industry trends, especially in AI and digital marketing, to maintain a competitive edge.
• Serve as a subject matter expert, providing strategic guidance to clients and internal teams.• A minimum of 1–2 years of experience managing digital marketing campaigns for eCommerce platforms.
• Hands-on expertise with tools such as Google Ads, Meta Ads, and Amazon Seller Central.
• Strong analytical skills with experience using web analytics platforms like GA4 and Adobe Analytics.
• Proficiency in data visualization tools such as Power BI and Google Data Studio.
• Exceptional written and verbal communication skills.
• A deep interest in emerging trends within eCommerce and AI-driven marketing.
• Ability to work collaboratively and adapt to a fast-paced environment.
• Proven ability to mentor and lead teams effectively.