Job Description
Company Description
Cristy Cali Jewelry is a soul-driven jewelry brand designed to empower, inspire, and celebrate the divine in every being. With deep roots in New Orleans our collections are more than accessories—they’re wearable affirmations, intentionally crafted to carry meaning and connect with the heart.
Going into our 13th year of business, we’re building something bigger: a community-centered brand that bridges e-commerce, storytelling, and jewelry artistry. We host monthly live trunk shows, limited-edition drops, and deeply engage with our loyal audience through social media, email, and in-person activations.
If you love thoughtful storytelling, spiritual aesthetics, and community-driven marketing, you’ll feel right at home here.
We’re looking for a creative, emotionally intelligent Social Media & Content Manager to help us grow our online community and bring our soulful jewelry brand to life across Instagram, Facebook, and TikTok.
This is not a behind-the-scenes role. We’re looking for someone who loves being on camera, thrives in creative expression, and is excited to be the face of the brand—hosting behind-the-scenes videos, sharing new arrivals, connecting with our community through stories and Reels, and helping build a movement rooted in authenticity, intention, and style.
You’ll collaborate closely with our founder, photographer, and videographer to plan and execute a consistent content calendar that supports product drops, monthly trunk shows, seasonal campaigns, and community engagement.
Role Description
- Create original video content (Reels, TikToks, Stories) weekly—either in front of the camera or filming/producing it
- Be a visible face of the brand and help humanize our presence through storytelling and on-camera engagement
- Write soulful, intentional captions that reflect the Cristy Cali voice and values
- Plan and schedule posts across Instagram, Facebook, and TikTok using tools like Meta Business Suite or Later
- Organize and repurpose assets from our extensive content library (photos, event footage, UGC)
- Collaborate with our photographer and videographer to plan shoots based on campaign needs
- Manage DMs, comments, and community responses to nurture loyal relationships
- Track analytics monthly and report on growth, engagement, and opportunities for improvement
You’ll Thrive in This Role If You:
- Are confident on camera and enjoy sharing your voice, energy, and style
- Have a passion for meaningful storytelling and know how to connect with people through social media
- Are resourceful, creative, and able to ideate + execute content with speed and integrity
- Are excited to co-create alongside a visionary founder and small, mission-driven team
Qualifications:
We’re looking for someone with strong creative instincts, a love for storytelling, and the drive to help build something meaningful. You don’t need a degree in marketing—or a million followers. What matters most is your passion, your ability to connect through content, and your willingness to grow with us.
Must-Haves:
- Experience creating short-form video content (Instagram Reels, TikTok, Stories)—either for a brand, personal project, or influencer-style account
- Light photo/video editing (CapCut, InShot, Adobe Express, etc.)
- Confident and charismatic on camera, with a warm, friendly presence
- Strong writing skills—you know how to write captions that connect and feel real
- Familiarity with Instagram, Facebook, and TikTok features, trends, and best practices
- Comfortable using Canva or other lightweight design tools
- Organized and able to manage a content calendar, even if you're juggling a few things at once
- A genuine interest in meaningful, intentional branding and community-building
Bonus (but not required):
- Experience managing a brand or personal account with measurable growth
- Passion for jewelry, fashion, wellness, spirituality, or storytelling
- Experience with tools like Meta Business Suite, Later, and Slack
- Bilingual (especially English/Spanish) is a plus, but not required
Job Type: Full-time, Part-time, Contract
Expected hours: 25 – 35 per week
Benefits:
- Performance bonuses
- Employee discount
- Flexible schedule
- Parental leave
- Professional development assistance
Schedule:
- Choose your own hours
- Monday to Friday
- Weekends as needed
Work Location: Hybrid remote in Saint Rose, LA 70087
How to Apply
We’re not looking for the most polished resume or the longest list of marketing jobs—we’re looking for someone who gets our brand and wants to grow with us.
To apply, please submit:
- Your resume
- A brief social media strategy proposal (1–2 pages max)
In your proposal, share:
- A short audit of our current social media presence: Instagram, Facebook, and TikTok platforms
- Your ideas for how we can improve our content, engagement, or reach
- What kind of content you’d be excited to create—and why
- Why you’re the right person to help us grow our community
This doesn’t need to be fancy—what matters most is your creativity, clarity, and heart. Show us how you think and what excites you. We’ll be reviewing applications based on potential, not just past experience.
Email your submission to cristy@cristycali.com