Job Description
Job DescriptionDescription:
Director – Global Marketing
AdvancedPCB is one of the largest US based PCB Manufacturing organizations in the country. Our current growth trajectory and multi-year growth plan require strategic investment in people, plants, and equipment.
As part of our organizational growth, we are seeking a Director of Global Marketing. The Director of Global Marketing will oversee all areas of communications and digital as well as playing a key role in support of business development.
• Position will be in-office, based in AdvancedPCB’s corporate headquarters in Aurora, CO.
Role Summary - Major focus areas and initiatives of the role will be:
Lead all aspects of Digital Marketing and deploy tools to fuel, measure, and support AdvancedPCB’s business development engine.
• Deploy analytics/AI tools to fuel actionable insights to stimulate existing and new revenue streams.
• Own and shape advancedpcb.com. Fuel content and data cadence to support user education and SEO.
• Drive and shape SEO/SEM to stimulate in-bound digital traffic to fuel new web/lead registrations.
• Shape systems & overall user experience to increase new registrants that log in for quote (1-1 ratio).
• In tandem with the CCO, seed a CRM system and configure to be the backbone of business development.
• Maintain and audit data accuracy and develop company dashboards in line with company goals.
Develop and deploy AdvancedPCB’s E-Commerce channel to support multi-year growth plan.
• Walk the entire E-Comm current process and eliminate roadblocks and exit points of users.
Take the site to the next level of growth and improve overall user experience to deliver increased traffic and financial results.
Lead all aspects of Marketing communications to ensure global brand reach and health across the target market spectrum.
• Own creation of mailers, press releases, webinars, and incumbent content to ensure branding vitality. ? Via internal and third-party relationships, ensure brand extension to target markets and geographies.
• Create and deploy technical content to clearly convey AdvancedPCBs technical thought leadership.
• Be the internal voice of the company to educate & communicate key information via print or graphics.
Build successful working relationships with peer business and functional leaders across the organization.
• Develop solid working dynamics with local peers, namely regional sales leaders, site GMs, and C-Suite.
• Improve communication for intra-company information sharing to help shape and unite culture forward.
Reporting Structure
• The Director of Global Marketing will report directly to the Chief Commercial Officer.
Requirements:
• Business or Technical Degree.
• 7 – 10 Years’ prior experience in equivalent roles and similar responsibilities.
• Role will be based in the Aurora, CO plant.
• Have a toolbox with working knowledge of CRM, Google analytics, AI/Socials, ChatGPT.
• Ability to occasionally travel among divisions to build relations and shape processes.
• Ability to Effectively Communicate (Written & Verbal) With Customers and Internal Personnel.
• Networking and business acumen to develop relationships with sales peers internally and externally. ? Excellent Organizational Skills to Effectively Multi-Task / Oversee the Various Tasks of the Role.