Social Media & Event Coordinator

Job Description

Job DescriptionSalary: DOE

Moto United Powersports is a premier powersports dealership serving Northern Utah with a wide selection of top brands including Indian Motorcycle, Kawasaki, Yamaha, Polaris, Can-Am, and Sea-Doo. We're dedicated to providing exceptional customer service and fostering a vibrant community of powersports enthusiasts. We are seeking a dynamic and creative Social Media, Marketing & Event Coordinator to elevate our online presence, drive sales, manage our digital marketing efforts, and create memorable dealership events.

Job Summary:

The Social Media, Marketing & Event Coordinator will be responsible for developing and executingacomprehensive
socialmediastrategy,managingourwebsitecontent,coordinating manufacturer co-op advertising, and planning and executing dealership events. This role requires a deep understanding of the powersports industry, strong content creation skills, a passion for building online communities, maximizing marketing resources, and a knack for creating engaging experiences. The ideal candidate will be a self-starter with a proven track record of managing successful social media campaigns, marketing initiatives, and events.

Responsibilities:

• DevelopandImplementSocialMediaStrategy: Create and execute a cohesive social media strategy aligned with Moto United's marketing goals.
• ContentCreation: Produce high-quality, engaging content for various social media platforms, including text, images, videos, and live streams. This includes:
  
  • Showcasing new inventory from Indian Motorcycle, Kawasaki, Yamaha, Polaris, Can-Am, and Sea-Doo.
    
  • Highlighting dealership events, promotions, and specialoffers.
  • Creating behind-the-scenes content showcasing dealership culture and expertise.
  • Developing "how-to" content for YouTube, covering maintenance, riding tips, and product demonstrations.
• CommunityManagement: Monitor and respond to comments, messages, and reviews across all social media platforms. Foster a positive and engaging online community.
• SocialMediaAdvertising: Plan and execute targeted social media advertising campaigns to reach specific demographics and drive conversions.
  
• AnalyticsandReporting: Track and analyze social media performance metrics, providing regular reports and insights to optimize campaign effectiveness.
• StayUp to Date:Stayinformedaboutthelatestsocialmediatrends,bestpractices,and algorithm changes, especially in the powersports industry.
• YouTubeContentCreation:Plan,film,edit,andpublishengaging"how-to"andproduct demonstration videos forMoto United's YouTube channel.
• Collaboration:Workcloselywiththesales,service,andmarketingteamstoensure consistent messaging and brand representation.
  
• Website Management: Update and maintain the Moto United website with current inventory, promotions, and relevant content.
  • Ensure website content is optimized for search engines (SEO).
  • Monitor website analytics and identify areas for improvement.
• ManufacturerCo-opSubmissions & Monitoring:
  
  • Research and identify available co-op advertising programs from Indian Motorcycle, Kawasaki, Yamaha, Polaris, Can-Am, and Sea-Doo.
  • Prepare and submit co-op advertising proposals and claims.
  • Track and monitor co-op advertising performance and ensure compliance with manufacturer guidelines.
  • Maintain organized records of all co-op submissions and monitor payments.
• Event Coordination:
  • Plan, organize, and execute dealership events, including open houses, demo days, ride events, and customer appreciation events.
  • Manage event logistics, including vendor coordination, marketing, and on-siteexecution.
  • Develop and manage event budgets.
  • Promote events through social media, website, and other marketing channels.
  • Gather and analyze event feedback, to improve future events.

Qualifications:

• Proven experience managing social media accounts for a business, preferably in the powersports or automotive industry.
  
• Strong understanding of social media platforms, including Instagram, Facebook, YouTube and others.
• Excellent written and verbal communication skills.
• Proficiency in content creation tools and software (e.g., Adobe Creative Suite and video editing software).
• Knowledge of social media analytics and reporting tools.
• Passion for powersports and a strong understanding of the target audience.
• Ability to work independently and as part of a team.
• Experience with website content management systems (CMS).
• Experience with manufacturer coop programs is highly desired.
• Proven event planning and coordination experience.
• strong organizational and administrative skills.
• Ability to manage multiple projects and meet deadlines.

Requirements:

• Basic video production and editing skills.
• Valid drivers license and reliable transportation.
• Ability to travel to scheduled events for planning and set up.

Benefits:

• Paid Time Off.
• Competitive medical, dental and vision insurance rates.
• 401k Plan with employer match.
• Employee discounts on machines/boats, parts and accessories.