Job Description
Job Description
Location: Fort Washington, PA (Hybrid – Philadelphia Area)
Compensation: Up to $90,000 DOE
Benefits: 401K, Dental Insurance, Medical Insurance, Vision Insurance
Work Model: Hybrid — minimum 3 days per week in-office
Employment Type: Full-Time
About G-Squared Partners:
G-Squared Partners is a specialized advisory and consulting firm that partners with middle-market and growth-oriented organizations to drive operational improvement, strategic transformation, and long-term value creation. Our team works closely with executive leadership to solve complex business challenges through data-driven insights, disciplined execution, and trusted partnerships.
We operate in a high-integrity, relationship-driven environment where results matter, collaboration is essential, and professionals are empowered to take ownership of their work. As we continue to grow, we are investing in marketing capabilities that strengthen our brand, support business development, and create measurable impact across the firm.
Role Overview:
The Digital Marketing Manager supports G-Squared Partners’ growth strategy by leading digital marketing, communications, and business development support initiatives that drive measurable pipeline impact and brand visibility.
This role works closely with firm leadership and internal stakeholders and owns execution across digital campaigns, content, and HubSpot operations. The ideal candidate brings strong B2B marketing experience and is comfortable operating in a professional services, relationship-driven environment.
This is a hybrid position based in the Philadelphia area, requiring at least three (3) days per week in the Fort Washington office.
Key Responsibilities:
1) Growth Strategy & Performance
- Support and execute the firm’s strategic growth and go-to-market initiatives.
- Translate business objectives into integrated marketing plans with defined targets (brand awareness, lead generation, pipeline contribution).
- Track marketing performance and ROI; deliver clear, actionable reporting to leadership.
2) Digital Marketing & Demand Generation (HubSpot-Led)
- Own HubSpot as the core marketing and sales platform, including database growth, segmentation, workflows, lead scoring, nurturing, and lifecycle management.
- Plan and execute inbound and outbound campaigns (email, landing pages, webinars, paid and organic initiatives) in partnership with an outsourced marketing team.
- Track and optimize engagement and funnel metrics, including MQL-to-SQL conversion.
- Maintain and enhance the firm’s website and blog.
- Coordinate social media strategy and posting cadence with internal and external partners.
3) Content & Communications
- Support content initiatives including publishing, optimization, and site architecture.
- Manage the communications calendar with outsourced partners to ensure a consistent brand voice.
- Support PR initiatives such as press releases, award submissions, and speaking opportunities.
4) Business Development & Partner Support
- Maintain a clean, accurate marketing and sales pipeline in HubSpot for leadership visibility and forecasting.
- Coordinate webinars, events, and sponsorships from planning through follow-up.
- Conduct prospect and market research to support targeting and competitive positioning.
- Provide HubSpot training and support for internal users, including executives and administrative staff.
Qualifications & Experience:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- B2B marketing experience is required.
- 3–5 years of hands-on HubSpot experience (Marketing, Sales, Content Hub, CRM workflows).
- HubSpot certifications strongly preferred.
- 3–6+ years of digital marketing experience, ideally within professional services, consulting, or advisory environments.
- Proven ability to execute campaigns that generate measurable leads and pipeline.
- Strong writing, editing, and executive communication skills.
- Excellent project management and prioritization abilities.
- Analytical mindset with confidence interpreting dashboards and performance data.
- Advanced proficiency in Microsoft Office (PowerPoint, Excel, Word).
- Bonus skills: Canva or Adobe tools, basic video editing, webinar production.
Alternate Titles:
- Marketing Manager
- Digital Marketing & Growth Manager
- Marketing Operations Manager
- Demand Generation Manager
- Professional Services Marketing Manager
Keywords for SEO: Digital Marketing Manager, HubSpot Marketing, Marketing Manager Philadelphia, Fort Washington PA Jobs, Hybrid Marketing Role, Professional Services Marketing, Demand Generation, Marketing Operations, CRM Marketing, Lead Generation, Pipeline Marketing, Consulting Marketing
We are proud to be an equal opportunity employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.