Job Description
Job DescriptionSalary:
As a Media Planner/Buyer, your role is to identify the best mix of media channels to deliver marketing messages to a client's target audience. Using research data and audience insights, you will craft comprehensive media strategies that maximize the impact of client campaigns within budget constraints. Your work will span across traditional channels likeoutdoor,radio, print, andbroadcast and cabletelevision, as well as digital channels including social media, programmatic, and search.
You will lead discussions with clients about media strategies, negotiate advertising rates, create detailed media schedules, and ensure accurate delivery and strive for successful outcomes.
Primary Responsibilities
Collaboration
- Work closely with theStrategy & Insights Teamand Account Executive to understand strategic goals, audience segmentation, budget, and timing for campaigns
- Collaborate with theDigital Media Specialiston campaign execution, pre-launch tracking setup, tagging, dashboarding, and reporting
Strategic Planning
- Develop and implement cross-channel media strategies that ensure client campaigns reach their target audiences efficiently and effectively
Budget Management
- Create and evaluate media plan options that align with client objectives while maintaining budget oversight to maximize return on investment
Campaign Execution
- Build and manage comprehensive media plans, handling both traditional and digital channels, including Google Ads, social platforms, and programmatic buys
- Collaborate with theDigital Media Specialistto ensure smooth execution, including tracking setup, tagging, and dashboard management
- Manage media asset trafficking across platforms and coordinate with DSPs (Demand Side Platforms) for programmatic buying
Relationship Building
- Establish and nurture strong, productive relationships with media vendors to secure optimal rates and placements for client campaigns
Performance Analysis
- Analyze campaign performance, provide insights, and recommend optimizations to improve outcomes
- Present post-campaign reports with actionable insights to clients
Additional Duties
- Act as a thought leader, staying informed of industry trends and emerging media capabilities, and sharing relevant updates with internal teams
- Collaborate with clients to understand campaign goals and communicate media strategy clearly
- Regularly gather and analyze campaign performance data, and present findings and insights in client-facing reports
- Develop case studies that highlight successful campaigns and foster new business opportunities
- Contribute to defining and improving paid media processes for planning, management, monitoring, and measurement
- Participate in ongoing professional development, including earning certifications
Software & Process Knowledge
Platform-Specific Tools
- Google Ads
- Meta Ads Manager (Facebook/Instagram)
- LinkedIn Campaign Manager
- The Trade Desk (TTD) and other DSPs
Other Required Skills
- Website Tagging and Tracking: Google Tag Manager (GTM)
- Audience Segmentation and Data Analysis: Google Analytics, Customer Data Platforms (CDPs)
- Data Visualization Tools: Looker Data Studio, Power BI
- Microsoft Excel and Google Sheets
- Experience working from a media brief with a team
- Strong communication skills