Job Description
Job DescriptionDescription:
At Richardson, excellence is in the details, and we’re looking for someone who lives that truth. Our Marketing Manager is the operational heartbeat of our marketing team: a steady hand who can turn ideas into execution, organize complexity, and keep cross-functional efforts aligned. This role blends strategy with precision. You’ll manage the day-to-day orchestration of campaigns, content production, advertising, trade show and experiential marketing, and brand operations, ensuring everything we bring to life reflects the craftsmanship, authenticity, and confidence our brand is known for.
Who We’re Looking For
Think of this role as the marketing version of a five-tool ballplayer. You bring a balanced mix of operations, project management, brand understanding, creative collaboration, and executional know-how. You’re highly organized, detail-driven, and people-focused. You anticipate needs before they surface and build processes that help everyone around you do their best work. You know how to keep projects moving, teams talking, and priorities aligned, without losing sight of the craft that makes our brand stand apart. You communicate with candor, solve problems with calm confidence, and navigate ambiguity with a team-first mindset. You’re committed to delivering high-quality work and ensuring the Richardson brand shows up consistently, clearly, and authentically every time.
Who You’ll Work With
This role reports to Richardson’s Marketing Director. You will work directly with Richardson’s Marketing Specialist and Brand Design team, as well as cross-functionally with the greater Richardson organization. You will also collaborate with and help guide external partners and agencies.
Key Responsibilities:
Brand & Campaign Execution
- Lead and manage brand marketing initiatives across campaigns, content, digital channels, product communications, and seasonal moments.
- Oversee day-to-day execution, ensuring all creative, assets, deliverables, and approvals stay on track.
Marketing Operations & Project Management
- Own marketing workflow and project management across teams and tools.
- Improve processes, build operational efficiencies, and streamline approvals to keep the team moving with clarity and confidence.
- Assist in managing the marketing calendar, ensuring alignment across product releases, storytelling moments, trade shows, and cross-functional priorities.
Content Production
- Produce in-house campaign shoots, including logistics, timelines, budgets, crew/talent support, and on-site problem-solving.
- Work cross-functionally with creative teams to ensure content aligns with Richardson’s voice, tone, audiences, and brand values.
Trade Show & Experiential Marketing
- Lead planning, logistics, and execution of trade shows and experiential activations.
- Manage booth assets, samples, timelines, vendor coordination, and on-site presence.
Digital Marketing & Advertising
- Partner with internal teams to plan, implement, and optimize digital marketing and advertising, including email, social, website, and print.
- Ensure all content reflects consistent messaging, visual storytelling, and audience relevance.
Cross-Functional Collaboration & Stakeholder Engagement
- Partner with internal teams to support product launches and storytelling moments.
- Coordinate with agencies, freelancers, and vendors to ensure high-quality, on-brand deliverables.
- Build positive relationships with teammates, customers, and brand partners to increase engagement and amplify the Richardson story.
Budget & Performance Tracking
- Support budget management, vendor estimates, and reconciliation for campaigns, shoots, and experiential initiatives.
- Assist with tracking and reporting on marketing metrics to inform continuous improvement and future planning.
Requirements:
- Bachelor’s degree in Marketing, Communications, or related field; or 5–7 years of relevant experience in lieu of a degree.
- 4–6 years of experience in brand marketing, social media management, marketing operations, and /or project management at a brand or marketing agency.
- Proven experience managing marketing campaigns from planning through launch.
- Strong understanding of content production, social media, digital marketing, and creative processes.
- Excellent project management skills with the ability to juggle multiple competing priorities.
- Experience with trade show planning, experiential marketing, or event logistics.
- Familiarity with marketing tools such as Monday.com, HubSpot, Canto, Figma, GA4, and WordPress.
- Exceptional written and verbal communication skills.
- Strong analytical thinking and experience with performance reporting.
- High emotional intelligence with a collaborative, team-first mindset.
- Creative problem-solver with strong attention to detail and the ability to navigate ambiguity.
Preferred Qualifications
- Experience in the apparel, sporting goods, or outdoor industries.
- A love for sports, the outdoors, and the communities we serve.
This is an on-site role at Richardson's headquarters in Springfield, Oregon. Relocation assistance may be provided for the right candidate.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under federal, state, or local laws.