Job Description
Media Planner & Buyer— Bilingual / Multicultural (English/Spanish)
Location: Role is onsite in Houston, Texas
Lopez Negrete Communications is seeking a Media Planner & Buyer to develop and execute integrated media strategies. This role supports multicultural and bilingual campaigns across traditional platforms, ensuring efficient buys, strong performance, and impactful reach.
Key Responsibilities
- Build strategic media plans aligned to client goals, targeting Texas DMAs and multicultural audiences
- Recommend channel mix across TV, radio, OOH
- Negotiate with vendors and manage IOs, budgets, flighting, and added value
- Oversee trafficking, creative rotations, and campaign pacing
- Monitor performance, optimize mid-flight, and provide post-campaign insights and reporting
- Collaborate cross-functionally with account, creative, and analytics teams
Qualifications
- 4–7+ years in media planning and/or buying (agency or in-house)
- Experience buying and planning Texas markets and working with bilingual/multicultural audiences
- Strong knowledge of media KPIs
- Bilingual English/Spanish a MUST.
Great opportunity for a strategic + detail-driven media professional passionate about multicultural marketing.