Marketing Performance Manager (Bay Area)
Job Description
Job Description
Location: Bay Area, CA
Industry: Home Services / Construction / Roofing
Employment Type: Full-Time
Experience Level: Mid–Senior
Compensation: Competitive + Performance-Based Bonuses
We are a fast-growing, well-structured home services company seeking a Marketing Performance Manager who can take full ownership of our paid lead generation systems. We manage large monthly marketing budgets, and we need someone who knows how to turn spend into profit with precision, speed, and accountability.
This is not a branding or creative-only role.
This is a performance, analytics, and ROI-driven position where your decisions directly impact revenue.
About the Role:
The Marketing Performance Manager will oversee all paid acquisition channels, optimize multi‐platform campaigns, and manage the full funnel from Lead → Appointment → Sale. You will work closely with leadership and sales teams to improve lead quality, reduce acquisition costs, and scale profitable growth.
This role is ideal for someone who thrives in a fast-paced environment, understands home services marketing, and is comfortable managing real budgets with real expectations.Key Responsibilities
- Manage and optimize paid marketing budgets across:
- Google Ads (LSA, PPC, GMB)
- Yelp Ads
- Angi
- Thumbtack
Own full funnel performance:
- Lead generation
- Appointment setting
- Sales conversion
Conduct weekly optimization cycles:
- Scale winning campaigns
- Cut underperforming spend
- Improve CPL, CPA, CAC, and ROI
- Monitor competitors and strengthen market positioning
- Drive review generation and content flow with internal teams
- Collaborate with sales to improve lead quality and close rates
- Maintain accurate tracking, reporting, and performance dashboards
- Test new strategies, platforms, and bidding models to expand profitable growth
- Ensure clean data, proper attribution, and transparent reporting
Required Qualifications
- 5+ years managing paid lead generation budgets of $50K+/month
- Experience in home services, construction, roofing, or similar high‐intent industries
- Hands-on expertise with:
- Google Ads (LSA + PPC)
- Yelp Ads
- Angi
- Thumbtack
- Strong analytical skills with mastery of: CPL, CPA, CAC, ROI, attribution, funnel diagnostics
Proven track record of:
- Reducing acquisition costs
- Improving lead quality
- Increasing revenue and ROI
- Experience working directly with sales teams
- Fast, accountable, detail-oriented, and results-driven
- Comfortable managing real budgets with real responsibility
What we're looking for :
- Analytical and data-driven
- Fast-moving and decisive
- Highly organized with strong attention to detail
- A problem-solver who takes ownership
- A team player with excellent communication skills
- Someone who thrives in a structured, high-performance environment
What We Offer
- A stable, growing company with long-term opportunity
- Real budgets and the ability to make a measurable impact
- Supportive leadership and a collaborative team
- Performance-based compensation
- A culture built on accountability, transparency, and results
How to Apply (Required)
To be considered, please include:
- Campaigns you’ve managed
- Budgets
- Platforms
- Industries
Performance improvements you achieved
- CPL / CPA / CAC reductions
- ROI increases
Your answer to this question:
- “What would you fix first in an underperforming $100K/month marketing system?”
Incomplete applications will not be reviewed.
We’re looking for someone who can own performance, control costs, and drive profitable growth. If you’re a true performance marketer who thrives on data, accountability, and results — we want to meet you. Please contact us to discuss this position (925)329-1896.