Website Manager & Digital Content Coordinator
Job Description
Job Description
The Website Manager & Digital Content Coordinator is responsible for the creation, maintenance, optimization, and ongoing management of all company websites and digital properties. This position ensures that websites remain current, visually appealing, functional, secure, search-engine optimized, and aligned with the company's branding and marketing initiatives.
The ideal candidate combines technical website expertise with creativity, attention to detail, and strong project management skills to support business growth, customer engagement, and lead generation.
Essential Duties and Responsibilities
Website Development & Maintenance
- Create, update, and maintain company websites and landing pages.
- Ensure websites are functioning properly and provide an exceptional user experience.
- Perform regular website audits to identify and correct errors, broken links, outdated content, and functionality issues.
- Coordinate website hosting, domain management, SSL certificates, and platform updates.
- Monitor website security and implement best practices to protect company assets.
Content Management
- Upload and manage website content including text, images, videos, blogs, forms, and downloadable resources.
- Ensure all content is accurate, compliant, and aligned with company branding standards.
- Collaborate with marketing, operations, and management teams to publish new content and announcements.
- Maintain consistency of messaging across all digital platforms.
Search Engine Optimization (SEO)
- Optimize website content and structure to improve search engine rankings.
- Conduct keyword research and implement SEO best practices.
- Monitor website traffic and performance metrics using analytics tools.
- Recommend and implement strategies to increase organic traffic and lead generation.
Digital Marketing Support
- Create landing pages and web assets for marketing campaigns.
- Integrate websites with CRM systems, lead capture forms, email marketing platforms, and automation tools.
- Support social media and digital advertising initiatives through website optimization and tracking.
- Coordinate with third-party vendors, developers, and marketing partners when necessary.
Analytics & Reporting
- Track website performance metrics including traffic, conversions, engagement, and lead generation.
- Prepare monthly reports outlining website performance and improvement opportunities.
- Recommend enhancements to improve user experience and conversion rates.
Brand Management
- Ensure all websites reflect the company's professional image and branding standards.
- Maintain visual consistency across multiple brands, locations, and affiliated businesses.
- Assist in the development of new websites and digital properties as the organization grows.
Qualifications
Education & Experience
- Associate's or Bachelor's Degree in Marketing, Web Development, Information Technology, Graphic Design, Communications, or related field preferred.
- Minimum 2 years of experience managing business websites.
- Experience with WordPress, Wix, Squarespace, Webflow, or similar content management systems.
- Experience with SEO, Google Analytics, and website optimization tools.
Technical Skills
- Proficiency in website content management systems (CMS).
- Basic knowledge of HTML, CSS, and website troubleshooting.
- Familiarity with website hosting environments and domain management.
- Experience integrating websites with CRM and marketing automation platforms.
- Knowledge of graphic design software such as Canva, Adobe Creative Suite, or similar tools.
Professional Skills
- Strong organizational and project management abilities.
- Excellent written and verbal communication skills.
- High attention to detail and accuracy.
- Ability to manage multiple projects and deadlines simultaneously.
- Self-motivated with strong problem-solving capabilities.
Performance Expectations
Success in this role will be measured by:
- Website uptime and functionality.
- Timeliness of website updates.
- Improvement in website traffic and SEO rankings.
- Lead generation and conversion performance.
- Accuracy and consistency of website content.
- Successful launch and maintenance of new websites and digital initiatives.
Physical Requirements
- Ability to sit and work at a computer for extended periods.
- Ability to communicate effectively in person, by phone, and electronically.
Position Classification
Job Title: Website Manager & Digital Content Coordinator
Department: Marketing / Information Technology
Reports To: Director of Marketing or President
FLSA Status: Exempt or Non-Exempt (based on company structure)
Employment Type: Full-Time
Ideal Candidate Profile
A highly organized, technology-driven professional who enjoys combining creativity with technical expertise. This individual takes ownership of the company's digital presence, proactively identifies opportunities for improvement, and helps drive growth through an engaging and effective online experience.
Company DescriptionMult state operations with 40 operations and great training and support
Company Description
Mult state operations with 40 operations and great training and support