Job Description
Client Overview: Our client, a clean beauty brand, is seeking a Digital Media Buyer to join their team!
MUST HAVE:
- 3-5 years of experience in media buying
- Experience optimizing campaigns on Meta and Tiktok
- Must be able to go onsite in NYC
Role Overview: As the Digital Media Buyer you will lead the end-to-end planning and execution of consumer acquisition plans for Meta and TikTok. We’re looking for a candidate who has demonstrated abilities in developing, executing, and measuring plans to attract consumers to an online retail environment.
Digital Media Buyer Responsibilities:
- Own the end-to-end planning and execution of consumer acquisition plans across Meta and TikTok, and TikTok Shop.
- Responsible for bringing consumers to website through media buying and optimization.
- Plan and successfully manage channel budgets and analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts.
- Create new ads and iterate quickly to test best approaches
- Entrepreneurial approach – scrappy and agile.
Digital Media Buyer Qualifications:
- 4-6 years of acquisition marketing/growth hacking experience, with a track record of success across paid social, content, influencer, referral, and affiliate marketing.
- Must have knowledge of affiliate and influencer marketing.
- Must have Social Media Buying, and Performance Marketing expertise, as well as knowledge of pixels and attribution models.