Digital Marketing Manager - Hybrid - Healthcare Marketing Experience

Job Description

Job DescriptionSalary:

Company Description

M&B Sciences, a privately held technology and healthcare research firm based in San Diego, California, is setting the industry standard for effective patient recruitment and increased diversity in clinical trials. We combine real-world data with active patient recruitment, multichannel digital marketing, and partnerships with community and faith-based organizations for high impact patient outreach and acquisition. Our recruitment strategies are tailor-made for each clinical trial.

Role Description

This is a full-time hybrid role for a Digital Marketing Manager (T, Th in office; MWF remote work). The digital marketing manager will be responsible for implementing and managing M&B Sciences social media marketing campaigns, utilizing web analytics to track campaign progress, conducting online marketing activities, and effectively communicating with the team and clients.

Requirements

• Proven ability to develop, implement, and manage comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, and TikTok.
• Proven ability to create engaging multimedia content including graphics, videos, and photography using Adobe Creative Suite and video editing tools.
• Monitor M&B Sciences social listening channels to gather insights on customer sentiment and industry trends.
• Proven ability to conduct keyword research and optimize content for SEO to improve organic reach.
• Experience with web analytics and social media metrics with Google Analytics and web analytics tools to assess campaign performance.
• Plan and execute paid effective advertising campaigns.
• Strong writing ability and ensuring content accuracy, clarity, and brand consistency before publication.
• A Bachelors degree in Marketing, Public Health Communications or related field, or equivalent work experience.

Preferences:

• Experience marketing in healthcare
• Experience with CMS (content management systems) and design tools and systems (Figma) is a plus.
• A Masters Degree or higher in Marketing, Public Health Communications or related field
• Experience with digital marketing outside of the U.S. (Canada, UK, EU, Germany, France)