Sales Manager

Job Description

Job DescriptionJob: Sales ManagerUniversal Truck Sales, LLCLocation: 2845 Long Lake Road Roseville, MN 55113

Universal Truck Sales is a growing commercial vehicle dealership specializing in new and used trucks, trailers, and Hyundai construction and material handling equipment. We pride ourselves on strong customer relationships, industry expertise, and a commitment to delivering reliable equipment solutions that support our customers' businesses.

As we continue to expand, we are investing in leadership, people, and operational excellence. We are seeking driven sales leaders who want to make a measurable impact while helping shape the future growth of Universal Truck Sales.

Position Summary

The New Truck Sales Manager is a key leadership position responsible for driving new truck, trailer, and Hyundai equipment sales performance, developing a high-performing sales team, and expanding market share across Universal Truck Sales' territory.

This role provides day-to-day leadership of the new truck sales department and plays a critical role in sales strategy, customer relationships, inventory planning, and OEM alignment. The ideal candidate is a confident, relationship-driven leader with a strong understanding of the commercial vehicle and equipment industry who enjoys coaching sales professionals and delivering results.

Essential Job Functions & Responsibilities1. Sales Leadership & Strategy

• Lead, coach, and develop the new truck and equipment sales team to achieve volume, gross profit, and market share goals

• Establish clear expectations, accountability, and performance standards

• Drive disciplined pipeline management, forecasting, and execution across all sales opportunities

• Partner with executive leadership to align sales strategies with company objectives and OEM programs
  
  

2. Customer Relationship Management

• Build and maintain strong relationships with fleet, vocational, construction, and retail customers

• Support major account strategies, negotiations, and long-term customer planning

• Ensure a consistent, professional customer experience from initial contact through delivery

• Reinforce follow-up discipline and CRM usage to support customer retention and growth
  
  

3. Sales Performance Management

• Monitor sales metrics, forecasts, margins, and order activity

• Conduct regular one-on-one meetings, deal reviews, and performance coaching

• Identify performance gaps and implement training or process improvements

• Prepare and present sales performance updates to senior leadership
  
  

4. Inventory & Order Management

• Oversee new truck, trailer, and Hyundai equipment ordering strategies, stock levels, and allocations

• Balance inventory availability with floorplan exposure

• Maintain pricing discipline and margin expectations across all deals

• Coordinate closely with Used Sales, Finance, Leasing, Rental, Service, and Parts to ensure smooth transactions and deliveries
  
  

5. OEM & Vendor Relations

• Serve as the primary point of contact for OEM partners, including Hyundai, Autocar and other truck and trailer manufacturers

• Manage OEM relationships related to forecasting, specifications, incentives, and programs

• Stay current on product updates, market trends, and competitive offerings

• Collaborate with OEM representatives on sales initiatives, training, and marketing efforts
  
  

6. Collaboration & Communication

• Work cross-functionally with service, parts, leasing, finance, and corporate teams

• Communicate clearly and professionally with internal teams, customers, and OEM partners

• Participate in management meetings, planning sessions, and strategic initiatives
  
  

Attributes & Characteristics

• High integrity and professionalism

• Confident, positive, people-focused leadership style

• Strong sense of ownership and accountability

• Strategic thinker with a hands-on approach

• Competitive, motivated, and growth-oriented mindset
  
  

Skills

• Strong leadership, coaching, and communication skills

• Solid understanding of commercial truck, trailer, and vocational equipment applications

• Financial acumen related to pricing, margins, and inventory management

• Proficiency in CRM systems, Microsoft Office, and dealership management systems

• Strong organizational, time management, and problem-solving skills
  
  

Preferred Qualifications

• Bachelor's degree in business, sales, marketing, or related field, or equivalent industry experience

• Minimum of 5 years of commercial truck, trailer, or equipment sales experience

• Prior sales leadership or management experience strongly preferred

• Experience working with OEM programs and incentive structures

• CDL Class A or B preferred but not required
  
  

Physical Demands

• Occasional lifting up to 30 pounds

• Frequent sitting, standing, walking, and use of hands and arms

• Vision abilities including close vision, depth perception, and ability to adjust focus
  
  

Work Environment

• Dealership and office environment with frequent customer interaction

• Moderate noise level

• Travel within territory with occasional overnight travel

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