Job Description
Job Description
LHH is currently recruiting a Marketing Manager for a permanent opportunity with our client in the Dallas, TX area. The ideal candidate will have at least five years of hands-on marketing experience in the multi-family real estate sector, and bring expertise in campaign planning, digital marketing, vendor management, graphic design, and analytics. This is a hybrid opportunity at our client’s office in the Dallas area.
Responsibilities:
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Strategic Marketing Planning: Develop, refine, and execute comprehensive marketing strategies for multi-family properties. Align marketing objectives with business goals, occupancy targets, and brand vision.
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Campaign Management: Oversee the planning, launch, and analysis of integrated marketing campaigns—digital and traditional. Ensure timely delivery of campaigns across channels including paid social, search, email, print, signage, events, and out-of-home.
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Digital Marketing: Drive online presence and lead generation through SEO/SEM, social media, email marketing, programmatic advertising, Google Analytics, and website management. Optimize campaigns with creative content and data-driven insights.
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Traditional Marketing: Execute offline strategies such as direct mail, print advertising, brochures, flyers, signage, and community outreach initiatives. Foster strong relationships with local press and community partners.
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Graphic Design: Conceptualize and produce compelling visual assets for digital platforms, print collateral, and property branding. Collaborate with designers or execute designs personally using Adobe Creative Suite or similar tools.
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Vendor Management: Identify, select, and manage relationships with marketing agencies, creative studios, printers, photographers, and promotional partners. Negotiate contracts, monitor performance, and ensure quality deliverables.
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Analytics & Reporting: Track, analyze, and report on key marketing metrics—ROI, traffic, conversions, engagement, lead sources, and occupancy rates. Prepare monthly and quarterly performance dashboards and present actionable recommendations to leadership.
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Budget Oversight: Develop annual and campaign-specific budgets, manage spend, and ensure optimal allocation of marketing resources.
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Brand Stewardship: Ensure consistent application of brand guidelines and messaging across all marketing materials, experiences, and communications. Uphold the reputation of each property and the overarching corporate brand.
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Team Collaboration: Work cross-functionally with leasing, operations, development, and executive teams to align marketing solutions with property goals and resident satisfaction.
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Market Research: Stay ahead of industry trends, competitor activity, local market dynamics, and emerging technologies. Share insights to inform marketing strategy and adapt to evolving opportunities.
Qualifications:
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Bachelor’s degree in Marketing, Communications, Graphic Design, Business, or related field.
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Minimum 5 years of professional marketing experience, with a proven track record in multi-family real estate.
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Demonstrated proficiency in both digital and traditional marketing methodologies.
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Solid graphic design skills (Adobe Creative Suite, Canva, or similar) with a strong portfolio of produced assets.
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Experience managing external vendors, agencies, and creative partners.
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Analytical mindset—comfortable with marketing analytics, reporting tools, and data-driven decision-making.
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Strong project management, organizational, and multitasking abilities.
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Excellent written and verbal communication skills.
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Ability to work hybrid (in-office and remote) as needed.
If this role sounds like a fit for you and you meet the above qualifications, apply now for consideration.
Pay Details: $70,000.00 to $80,000.00 per year
Search managed by: Shelby Smith
Equal Opportunity Employer/Veterans/Disabled
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