Job Description
Job DescriptionDigital Marketing Specialist
Compensation: $65K - $80K
Location: Carlsbad, CA
My client is a fast-growing SaaS company transforming how organizations manage IRS account monitoring and tax authority risk. Its real-time compliance platform provides continuous IRS account oversight, proactive alerts, and AI-powered insights that help accounting firms, payroll providers, lenders, and other financial service organizations stay ahead of potential issues.
They are adding a Digital Marketing Specialist to work closely with leadership, product, and sales to translate complex offerings into clear, high-impact messaging across paid ads, social, web, and content This role is ideal for someone who can own paid social (especially Meta), write compelling copy, and use AI tools to move faster and smarter. You’ll be both a strategist and an individual contributor—planning, executing, and optimizing campaigns that drive awareness and qualified leads.
What you will be challenged with:
- Support go-to-market strategy for new software products and feature launches
- Plan, launch, and optimize Meta ad campaigns end-to-end, including budgets, targeting, creative testing, and performance optimization
- Write high-performing ad copy, landing page copy, blog content, and social captions
- Use AI tools to accelerate content creation, ideation, testing, and optimization (copy, ads, SEO, video, workflows)
- Research, secure, and manage high-quality backlinks through outreach, digital PR, and partnerships, while monitoring backlink health, anchor text, and domain authority.
- Translate product capabilities into clear customer value propositions
- Manage organic social media across Instagram, Facebook, LinkedIn (and others as needed)
- Create short-form video content (Reels, Shorts, TikTok), including scripting and basic editing
- Build and maintain a content calendar aligned with brand voice and business goals
- Optimize landing pages and funnels to improve paid campaign performance
- Write and manage SEO-driven blog content and repurpose it across channels
- Track and analyze performance across ads, social, website, and content
- Report on CPL, CAC, ROI, and funnel performance—with insights, not just metrics
- Marketing administration support: building collateral & swag, trade show logistics and event planning.
What you bring to the role:
- Bachelor’s degree in Marketing or related field or experience
- 3+ years of experience in digital marketing (agency or in-house)
- Proven ownership of Meta ad campaigns with measurable results
- Strong understanding of digital channels (paid ads, SEO, social, design, web dev)
- Excellent writing skills for blogs, captions, and ad copy
- Comfortable using tools like Meta Ads Manager, Google Analytics, CMS platforms, and basic design/video tools
- Data-driven mindset with experience analyzing KPIs and improving ROI
- Familiarity with email marketing and marketing automation
- Basic graphic design or video editing skills (Canva, CapCut, Adobe, etc.)
- A strong portfolio or examples of campaigns, ads, or content you’ve created
- Excel in early-stage environments where things move fast
- Strong business acumen and judgment, with a proactive and solution-oriented approach
What my client can offer you:
- Full benefits package including health, dental, and company matching 401(k)
- Company-wide winter break – they shut down for a full week over Christmas
- PTO + paid holidays
- Growth opportunities in a fast-scaling company
- A role with local presence and national impact
- Be part of a culture built on integrity, transparency and relentless client focus
Send your resume for immediate review to vivi@vivifenwickconsulting.com