Job Description
"All candidates must be directly contracted by ASK Consulting on their payroll and cannot be subcontracted. We are unable to provide sponsorship at this moment".
Job Title: Marketing Science Lead
Location: New York City, NY
Duration: 3 Months
Pay Rate: $125- $130/hr. on W2
Job Description:
Primarily analytical focus driving performance pillar analysis, deep dives and standing up tools that automate analysis.
What you’ll do:
- Own the measurement strategy, operations, goals, and learning plans for large customer verticals.
- Be the primary driver of performance improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping.
- Work closely with Sales, Product, and Product Marketing leadership to evaluate, position, and improve ad-products leveraging causal and observational measurement frameworks.
- Lead quarterly business reviews of the business, highlighting industry trends, measurement adoption, learnings progress, and relevant requests to extended measurement leadership and cross-functional teams.
- Lead measurement operations across first and third party measurement solutions.
- Prime-mover on market and country level performance meta analyses, market ads efficacy research, and development of playbooks rooted in scientifically sound analysis.
- Build measurement fluency and competency across your team, Sales, and other cross-functional partners.
- Serve as the day-to-day trusted measurement consultant for key strategic advertiser relationships.
Knowledge, Skills & Abilities:
- Deep understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem.
- Ability to access, analyze, interpret, and communicate ads performance insights leveraging a wide range of standard data science tooling.
- Demonstrated ability to structure and conduct analyses to generate insight and recommendations.
- Proficiency in advanced analytical tools (e.g. SQL, SAS, SPSS)
- Understands the industry, key verticals, and brands, then can creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition.
- Ability to communicate highly complex mar-tech and measurement concepts to executive audiences.
- A deep understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques.
Minimum Qualifications:
- Bachelor’s degree in a quantitative or business field - economics, math, engineering, operations research or similar
- 8+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company • Experience with ads measurement
Preferred Qualifications:
- Advanced degree in business, math, economics, engineering or a related field
- A deep understanding of the digital advertising and measurement ecosystem as it relates to Brand and DR
- Extensive direct work experience with top advertisers in vertical-specific domain across Brand and DR measurement
- Experience with team or peer leadership and development
- Self-starter who is equally comfortable presenting to C-level executives as “plugging in” and writing queries/code
- A proven track record of building and influencing client or partner relationships
About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities
ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.