Management Analyst - Airport Marketing, Public Relations and Media

City of Prescott

Prescott, AZ, USA

Published: 6/14/2022

Full Time

Job Description

ANNOUNCEMENT OF EMPLOYMENT OPPORTUNITY

MANAGEMENT ANALYST -

AIRPORT MARKETING, PUBLIC RELATIONS AND MEDIA

Prescott Regional Airport

Hiring Pay Range: $67,273.11 to $84,091.38 Annually

FLSA Status: Exempt

Pay Grade: 113

Full Pay Range: $67,273.11 to $100,909.66 Annually

Deadline to Apply: 04/02/2026

Benefits Summary:

Major Benefits for Full-Time Regular Employees:

A diverse range of complimentary mental health and wellness services is available, including an Employee Assistance Program, a free subscription to Calm, and health coaching
Paid time off up to 20 days in first year of employment
10 paid holidays and 1 floating holiday per year
Free employee only coverage for medical, dental, vision, short-term disability, and life insurance
Free family coverage for select medical and dental plans
Pension and long-term disability through Arizona State Retirement System, click here for more details
Supplemental benefits such as deferred compensation plans and additional life insurance

Position Summary:

Performs a variety of professional, complex, technical, and analytical duties in support of the Department; coordinates the administration, development, and operation of marketing, PR and media functions.

Essential Duties:

Manages the airports social media, oversees the airports presence on social media, creates, posts, and monitors contact on social media platforms.
Develops and implements content for industry social and local media exposure, and promotional campaigns.
Tracks, reviews, and analyzes social media metrics with bi-weekly and annual reporting.
Researches and applies new and current social media trends.
Oversees airport photography, videography and graphic design, takes and edits photos of events, aircraft, and airport happenings, edits any video of airport events, aircraft, and passenger testimonials; designs airport signage, banners, digital ads, invitations, and social media content according to the city's brand standards.
Coordinates public outreach through the management of events, press conferences, open houses, customer appreciation days, groundbreakings, media tours, and networking events.
Assists with noise program response, community collaboration, and response to complaints
Oversees and manages terminal advertising program; develops and maintains a terminal marketing and advertising plan that includes sales goals and strategies designed to maximize airport revenue.
Works closely and builds relationships with airport staff, vendors and airlines to coordinate marketing efforts and ensure that air service objectives are met and airport facilities are reflective of a superior customer service experience.
In conjunction with the City's Communication Department, acts as the airport's primary contact for media inquiries, both routine and in times of emergency.
Manages and ensures the currency and accuracy of information on the airport's website and responds to public inquiries and comments.
Interfaces routinely with airline officials, Chamber of Commerce members, visitors, city employees, and industry trade groups.
Designs and executes creative strategies; thinks outside the box to resolve problems and builds critical relationships.
Performs general administrative duties; assists in negotiating, creating, and administering agreements and contracts as assigned, as it relates to marketing and advertising.
Works with management to streamline processes and develop written policies and standard operating procedures (SOPs) for various Department functions.
Develops and maintains annual marketing and communication plans, outlining goals, target audiences, budget allocations, and measurable outcomes.
Conducts market research to evaluate passenger demographics, traveler preferences, and airline performance to support air service development efforts.
Ensures brand consistency with City protocol, to include, signage, digital assets, and partner materials.
Creates targeted marketing campaigns for new routes, seasonal flights, and airline promotions in collaboration with carriers and local guidelines.
Drafts press releases, talking points, media statements, editorial content, and newsletters for internal and external audiences relating to airport marketing, advertising and/or community outreach/involvement, and coordinates dissemination.
Assists in crisis communication planning, including maintaining emergency communication templates and participating in tabletop exercises.
Prepares executive-level presentations for airport leadership, city officials, and community stakeholders.
Builds and maintains relationships with community organizations, tourism bureaus, schools, aviation clubs, and economic development groups, and negotiates mutually beneficial promotional programs.
Coordinates educational and community programs, such as airport tours, aviation career outreach, partnerships, and youth engagement events.
Represents the airport at community meetings, conferences, trade shows, and regional marketing committees.
Leads initiatives to enhance the passenger experience, including terminal wayfinding, customer service programs, volunteer ambassador coordination, and traveler feedback systems.
Conducts routine terminal walkthroughs to ensure marketing materials, signage, and digital displays are accurate, up to date, and visually appealing.
Implements passenger surveys, analyzes results, and recommends improvements based on feedback.
Explores new non-aeronautical revenue opportunities, such as sponsorships, experiential marketing, and pop-up retail partnerships (in accordance with Grant Assurances, etc.).

Manages digital advertising assets, including website ad inventory, digital terminal screens, and partner content and social media.
Oversees email marketing newsletters, subscriber databases, and automated customer communication tools.
Implements Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to increase website traffic and improve online visibility for airport services.
Monitors online reviews (Google, Yelp, TripAdvisor, Facebook, Instagram) and coordinates timely and professional responses.
Manages budgets for marketing, events, advertising, and promotional activities, ensuring responsible allocation and tracking of expenditures.
Prepares procurement documentation for marketing vendors, design services, printing, photography, and advertising contracts.
Evaluates vendors and contractors, ensuring deliverables meet airport standards/policies and deadlines.
Maintains a digital asset management system for photos, videos, brand elements, and marketing files.
Assists air service development teams with presentations, route and market analyses, and airline outreach materials.
Stays current with aviation industry trends, attending webinars and conferences related to airport marketing, public relations, and customer experience.

Works with management and other staff to draft policy, procedures, ordinance, and permit revisions.
Supports management in communicating, internally and externally, through reports, presentations, and meetings.
Assists management in a variety of tasks, including identification and recommendations for proactive measures to implement short and long-range plans and program development.
Assists in the preparation, revision, and implementation of the Department-oriented plans and forecasting documents.
Assists with special projects.
Provides customer service; improves operating results; and minimizes delays and conflicts.
May supervise administrative staff; oversee work; train, mentors, and evaluate performance, as assigned.
Performs other duties as assigned.

Qualifications:

Education and/or Experience:

Bachelor's degree in Airport Business Administration and/or Marketing or in a field related to assigned area; five (5) years experience performing analytical and/or marketing work in public administration along with experience working with computer software related to assigned area; or any equivalent combination of education, experience, and training which provides the knowledge and abilities necessary to perform the essential functions of the position.

Licensing, Certification, and Other Requirements:

Depending on assigned area: possess a valid Class D Arizona driver's license (or obtain within 30 days of hire); pass a security background investigations, pre-employment drug test, and driver's record check; pass a security threat assessment and a 10-year FBI criminal history records check, as required by assigned area.

Employee Core Beliefs:

City of Prescott employees should seek to uphold the City's core beliefs throughout their day-to-day business and with every customer they come in contact with, both internal and external. Our core beliefs are: Act with Integrity, Work as a Team, Have Personal Commitment and Loyalty, Solve Problems, Take Pride In Excellent Results, High Level of Productivity and Being Nice.

Knowledge, Skills, and Abilities:

Knowledge of federal, state, and City rules, regulations, policies, procedures, codes, and ordinances related to assigned duties.
Knowledge of agreements and contracts related to assigned area.
Knowledge of computer programs (MS Word, Excel, PowerPoint).
Knowledge of occupational hazards and worker safety precautions related to assigned department.
Knowledge of infrastructure/capital improvement construction and improvement projects.
Knowledge of budget process and procedures.
Knowledge of job related computer software.
Knowledge of research methods, documents sources, and research techniques.
Skill in providing customer service.
Skill in evaluating and developing improvements to operations, procedures, policies, and methods.
Skill in communicating, both verbally and in writing.
Skill in utilizing public relations techniques in responding to inquiries and complaints.
Skill in social media applicable to public organizations.
Skills in developing and managing market programs.
Ability to establish and maintain effective working relationships with fellow employees, state/federal/City officials and the public.
Ability to follow oral and written instructions.
Ability to cordially respond to inquiries and concerns.

Physical Demands and Working Conditions:

Work is performed in a standard City office environment.
Duties require working evenings, weekends, and holidays, as needed.
Safely operates a City vehicle and a variety of standard office equipment, including a computer terminal, telephone, 10-key calculator, copier, and fax machine requiring continuous and repetitive arm, hand, and eye movement.
Clearly, concisely, and effectively communicates in person and over the telephone (and aviation radios depending on department).
Work is performed in a dynamic environment that requires sensitivity to change and responsiveness to changing goals, priorities, and needs.

Successful candidate will receive a post-offer, pre-employment background screening to include:

Drug screening
Motor vehicle records check
Criminal background screening

City of Prescott Contact Information

201 N. Montezuma Street, Suite 207

Prescott, AZ 86301

Email: hr@prescott-az.gov

Website: www.prescott-az.gov

Phone: 928-777-1410 / Fax: 928-777-1213

When advised, reasonable accommodations will be made in order for an "otherwise qualified applicant" with a disability to participate in any phase of the selection process. In accordance with A.R.S. 23 - 493, this position has been identified as "Safety Sensitive". The City of Prescott is an Equal Employment Opportunity employer.

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