Job Description
Job Description
Global Product Content Lead
Location: Maplewood, MN
Duration: 6 Months +Ext
The Impact You’ll Make in this Role
As a Global Product Content Lead on the 3M IATD aligned Integrated Marketing team, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:
- Contributing to and executing the annual product content plan. Position will understand the overall annual marketing plan and determine best strategies to deliver results on time and on budget.
- Collaborating with portfolio marketing, demand generation teams, area activation teams, tech service and other stakeholders to develop and execute content marketing strategies and plans that build on relevant product content to help drive customers through the decision journey.
- Leading NPI (New Product Introduction) collateral and content development with internal and external creative agencies.
- Developing/optimizing and approving content for product grouping (Base-Variant). This individual is knowledgeable in B2B product launches and content needed to support global distribution.
- Ensures that global content is handed over to appropriate internal teams to be linked and loaded and categorized correctly on the website and through channel distribution partners.
- Works cross functionally to help influence and optimize applicable Product Content Health metrics.
- Ensures library content is relevant, effective, optimized for designated portfolio. Communicates and collaborates with global portfolio lead, and area portfolio leads and activation planners.
- Leads complex projects while collaborating with cross functional teams on key functional areas.
- Manages and creates winning product content for both internal and external audiences.
- Drives brand and product engagement across multiple multimedia platforms via relevant, scalable design supporting integrated marketing communications campaigns.
- Ensures marketing content is aligned with 3M brand identity.
- Works closely with demand generation lead and subject matter experts (UX lead) to ensure product content is aligned to campaign or customer/segment solution content across every stage of their journey.
Skills
- Strong writing skills
- High level of attention to details
- Experience producing results in a large, matrixed, global company
- Proactive approach
- Excellent project management skills
- Prior experience with project management, account management, or similar role.
Additional qualifications that could help you succeed even further in this role include:
- Get it done mentality – takes responsibility and ownership for own tasks, decisions, and outcomes. Delivers consistent results and hits deadlines within the scope of own role
- Win together - collaborating and establishing multi-functional teams across structures dedicated to driving marketing activities
- Content marketing, marketing automation, customer journey mapping experience
- Strong organizational and planning skills
- Thinks outside of functional role
Education
- Minimum of 7 years combined experience in digital marketing or marketing communications, focused on digital
- Bachelor’s degree or higher from an accredited university
Company DescriptionC4 Technical Services is a forward-thinking IT, Telecom and Clinical consulting and talent solutions firm headquartered in Eagan, Minnesota, with additional offices in Sacramento, CA, Dallas, TX, and Hyderabad, India.
We serve clients across industries by delivering tailored technology solutions and connecting them with top-tier IT talent.
At C4, we combine deep technical expertise with a commitment to flexibility, cost-efficiency, and long-term impact.
Our services are built to scale with your business and evolve alongside your needs.
We support contract, contract-to-hire, and permanent placement models — allowing you to build the right team, at the right time, with the right expertise.
Learn more about how we can support your technology and staffing needs at
www.c4techservices.com
Or reach out to us directly at info@c4techservices.com
Company Description
C4 Technical Services is a forward-thinking IT, Telecom and Clinical consulting and talent solutions firm headquartered in Eagan, Minnesota, with additional offices in Sacramento, CA, Dallas, TX, and Hyderabad, India. \r\n\r\nWe serve clients across industries by delivering tailored technology solutions and connecting them with top-tier IT talent.\r\n\r\nAt C4, we combine deep technical expertise with a commitment to flexibility, cost-efficiency, and long-term impact. \r\n\r\nOur services are built to scale with your business and evolve alongside your needs.\r\n\r\nWe support contract, contract-to-hire, and permanent placement models — allowing you to build the right team, at the right time, with the right expertise.\r\n\r\n\r\n Learn more about how we can support your technology and staffing needs at\r\n www.c4techservices.com\r\n Or reach out to us directly at info@c4techservices.com