Head of Social Media

Job Description

Job Description

Dirty Mo Media is looking for a Head of Social who lives and breathes content. This person eats algorithms for breakfast, thinks in Reels and TikToks, and sees every trending sound or meme as an opportunity. You’ll help keep Dirty Mo Media at the forefront of NASCAR and sports culture by pitching nonstop ideas, executing fast, and finding new ways to grow our reach and impact across all platforms.

The Head of Social drives audience growth, engagement, and cultural relevance through a bold, authentic brand voice that fans cannot scroll past. This role is responsible for setting strategy, leading a creative team, and executing daily content with speed, accuracy, and impact. Working closely with leadership, show producers, and partners, the Head of Social balances day-to-day execution with long-term strategy to ensure Dirty Mo Media remains at the forefront of NASCAR and sports culture online.

ESSENTIAL FUNCTIONS
Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Leadership & Team Development:

• Lead and manage the social media team, including strategists, content creators, editors, and contractors.
• Set an example of accountability, creativity, urgency, and enthusiasm.
• Build efficient workflows that enable high-quality, fast-moving social output across platforms.
• Provide mentorship, performance feedback, and career development opportunities to team members.
• Make hiring recommendations and participate in the selection process as needed.

Social Strategy & Oversight:

• Execute and own the social media strategy across Instagram, TikTok, YouTube, X, Facebook, and emerging platforms.
• Oversee daily content planning, creation, and publishing to ensure consistent, bold, on-brand output.
• React quickly to breaking news, cultural trends, and fan conversations while maintaining accuracy and credibility.
• Establish benchmarks, KPIs, and growth targets to scale both reach and engagement.
• Protect and amplify Dirty Mo Media’s distinct, unfiltered brand voice.

Innovation & Growth:

• Stay ahead of platform shifts, fan behaviors, and content trends to keep Dirty Mo at the cultural front edge.
• Experiment with new formats and approaches to expand brand presence into sports, lifestyle, and culture audiences adjacent to NASCAR.
• Identify opportunities for collaboration with partners, influencers, and talent to amplify reach and engagement.

Business & Strategic Alignment:

• Partner with leadership to develop a social media strategy with company growth and revenue goals.
• Support monetization efforts through ad integrations, branded content, and merchandise promotion.
• Provide regular reporting, analytics, and insights to measure effectiveness and inform future strategy.

POSITION QUALIFICATIONS

Competency Statement(s):

• Accountability – Accepts responsibility and holds self and team to high standards.
• Accuracy – Ability to post quickly while ensuring content is correct and credible.
• Analytical Skills – Uses metrics and insights to drive decisions.
• Business Acumen – Understands how social supports broader company goals.
• Collaboration – Works cross-functionally with leadership, producers, and talent.
• Communication, Verbal – Communicates effectively with team and stakeholders.
• Communication, Written – Clear, concise, and on-brand writing ability.
• Creativity – Brings bold, innovative ideas to content and campaigns.
• Detail Oriented – Pays attention to details while moving at speed.
• Ethical – Demonstrates integrity and alignment with company values.
• Leadership – Inspires, directs, and motivates a growing creative team.
• Listening – Uses active listening to understand fan feedback and industry trends.
• Organized – Balances multiple platforms and priorities systematically.
• Persistence – Pushes through challenges to deliver results.
• Quality Work – Ensures all content meets Dirty Mo standards.
• Reliability – Dependable and consistent in execution.
• Self-Motivated – Relentlessly driven to grow audiences and impact.
• Time Management – Moves fast, meets deadlines, and prioritizes effectively.

SKILLS & ABILITIES

Education: Bachelor’s Degree (four-year college or technical school) required.

Experience: Minimum 7+ years leading social media strategy, ideally in sports, entertainment, or a fast-paced digital brand. Proven track record of scaling audiences and engagement. At least 2 years in a staff management role preferred.

Skills Required:

• Extensive knowledge of platform nuances, analytics, and trend culture.
• Ability to lead, inspire, and hold a team accountable.
• Strong organizational and resource management skills.
• Creator mindset: ability to both make and manage content.
• Proficiency with social publishing, analytics, and editing tools.
• Exceptional communication and collaboration skills across internal and external stakeholders.