Job Description
Job DescriptionBenefits:
- Bonus based on performance
- Company parties
- Competitive salary
- Employee discounts
- Health insurance
- Opportunity for advancement
- Paid time off
Company: Monmouth Cards
Location: In Office
Type: Full-time
About Monmouth Cards
Monmouth Cards is a fast-growing trading card and collectibles brand focused on scaling profitably through paid media and retention marketing. Were looking for a performance-driven marketer who can fully own our paid ads and lifecycle marketing from strategy to execution.
This role is for someone who loves numbers, testing, and growth, but also understands brand, customer experience, and long-term LTV.
What Youll Be Responsible For
Paid Advertising (Primary Focus)
- Own 100% of paid ad spend across:
- Google Ads (Search, Shopping, Performance Max, YouTube if relevant)
- Meta Ads (Facebook & Instagram)
- Plan, launch, and optimize campaigns to hit ROAS, CAC, and growth targets
- Manage budgets, scaling winners and cutting losers quickly
- Creative testing strategy (copy, hooks, angles, offers) working with our team or creatives as needed
- Build and optimize audiences, retargeting, and attribution logic
- Weekly reporting with clear insights, not vanity metrics
Email & SMS Marketing (Klaviyo)
- Fully manage Klaviyo email + SMS
- Build, optimize, and maintain:
- Core flows (Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback, etc.)
- Campaigns tied to promos, drops, and seasonal pushes
- Improve revenue per subscriber, open rates, CTR, and unsubscribe rates
- Segment intelligently based on behavior, purchase history, and engagement
- Ensure email & SMS align with paid traffic and overall funnel strategy
Strategy & Optimization
- Take a full-funnel view: acquisition conversion retention
- Identify opportunities to improve LTV and overall marketing efficiency
- Run A/B tests across ads, landing pages, and lifecycle messaging
- Stay on top of platform changes (Meta, Google, deliverability, etc.)
What Were Looking For
- Proven experience managing Google Ads + Meta Ads for eCommerce brands
- Strong hands-on experience with Klaviyo (email + SMS)
- Data-driven mindset you make decisions based on performance, not vibes
- Comfortable owning results end-to-end (not just running ads)
- Strong understanding of ROAS, CAC, LTV, attribution, and scaling
- Bonus: experience in collectibles, trading cards, or hobbyist eCommerce
Nice-to-Haves (Not Required)
- Experience with Shopify
- Creative strategy experience (angles, offers, UGC direction)
- Familiarity with GA4, Triple Whale, or other attribution tools
- Copywriting chops for ads, email, or SMS
What Success Looks Like
- Profitable, scalable paid ad performance
- Strong email & SMS revenue contribution
- Clean, well-documented campaigns and flows
- Clear communication and proactive optimization ideas
- You treat the ad spend like its your own money
Why Work With Us
- Real ownership and impact no red tape
- Room to grow with the brand
- Competitive pay based on experience
- Flexible, remote-friendly work environment