Job Description
Job DescriptionPosition Summary
The Brand Ambassador & Social Media Specialist is responsible for representing / promoting the company’s brand and offerings in the market as well as on-line via social media while also supporting internal sales initiatives. This role combines internal and external brand promotion with digital marketing and sales support activities. The position serves as a key liaison between potential clientele and sales by creating engaging social media content and assisting in the development of monthly promotional specials to support sales efforts. The role is hands-on, collaborative, and highly visible.
Essential Duties and Responsibilities
- Represent the company professionally at the occasional promotional event, trade show, customer visit, and/or community or industry function.
- Act as a brand representative by communicating approved messaging, values, and product offerings in a positive and consistent and confident manner.
- Create, schedule, and manage content for the company’s social media platforms (e.g., LinkedIn, Instagram, Facebook), in alignment with brand guidelines.
- Develop original social media content, including graphics, captions, short-form videos, and promotional posts.
- Monitor social media engagement and provide basic performance insights and recommendations to management.
- Collaborate with the sales department to develop monthly promotional specials, campaigns, or featured products for use in sales outreach.
- Assist in preparing promotional materials, product highlights, and talking points to support sales initiatives.
- Gather market feedback from customers, prospects, and events, and communicate insights to marketing and sales leadership.
- Maintain brand consistency across all public-facing and internal promotional efforts.
- Comply with all company policies, safety guidelines, and applicable laws.
Qualifications
- High school diploma or equivalent required; associate or bachelor’s degree in marketing, communications, or a related field preferred.
- 1–3 years of experience in brand promotion, marketing, social media management, or a related role preferred.
- Strong written and verbal communication skills.
- Experience using social media platforms for business purposes.
- Basic understanding of marketing principles and promotional campaigns.
- Creative, organized, and able to manage multiple priorities.
- Proficient with common office and digital tools (e.g., email, basic design tools, scheduling platforms).
- Ability to work flexible hours, including occasional evenings or weekends for events.
Working Conditions & Physical Requirements
- Combination of office and field/event-based work.
- Ability to stand for extended periods during events and lift promotional materials (up to approximately 25 lbs.).
- Travel within Rhode Island and nearby areas may be required.