Job Description
Director of Franchise Sales & Performance
Company: Spartan Floor Coatings
Location: Greenwood Village, CO
Compensation: $85,000–$125,000 Total Compensation (Base + Performance Bonus)
This range reflects total compensation potential. Base salary is determined by experience and does not represent starting pay.
About Spartan Floor Coatings
Spartan Floor Coatings is one of the fastest-growing concrete coating franchise brands in the country, now with 31 locations nationwide and expanding aggressively.
Our success is built on:
- A proven launch process
- Best-in-class sales systems
- Strong marketing infrastructure
- Hands-on training at our Colorado headquarters
- A performance-focused support structure
As we expand, we are strengthening our Franchise Performance team to ensure every new owner launches successfully, grows profitably, and scales confidently.
About the Role
The Franchise Performance Coach is a strategic leadership role focused on franchisee success, sales growth, and operational performance. Your role is to guide franchisees through business ownership — from onboarding through launch, growth, and multi-territory expansion. This position blends sales leadership, coaching, KPI management, and business operations support to help franchise owners:
- Launch successfully
- Achieve strong early revenue
- Establish repeatable systems
- Improve operational efficiency
- Hit and exceed their KPIs
- Build a foundation to scale into multi-territory operators
You will be part of a growing department responsible for franchisee training, onboarding, field development, and long-term performance coaching across the entire Spartan network.
Key Responsibilities
Franchise Onboarding & Launch Readiness
- Guide new owners through pre-launch and launch phases, ensuring they understand their sales systems, operational workflows, CRM usage, and business responsibilities.
- Coordinate with the corporate install trainer to align classroom and field training schedules.
- Ensure every franchisee enters launch confident in sales, systems, scheduling, and business operations.
Sales Leadership & Revenue Growth
- Train franchisees on in-home sales strategy, phone consultations, follow-up systems, pricing, and closing techniques.
- Conduct call reviews, estimate reviews, and KPI reviews to identify opportunities for improved performance.
- Build revenue-focused action plans tailored to each territory’s goals and market dynamics.
Business Coaching & Operational Performance
- Coach owners on:
- KPI tracking and interpretation
- Workflow and scheduling optimization
- Team development and accountability
- Profit margins and business structure
- Daily operational discipline
- Identify bottlenecks and implement solutions that improve efficiency and increase profit per job.
Field Support & System Alignment
- Travel up to 40–50% for market visits, sales coaching, business reviews, and launch support.
- Support franchisees with field observations, sales ride-alongs, team coaching, and operational audits.
- Provide feedback to corporate leadership to help refine systems, streamline processes, and strengthen the overall Spartan brand.
Network Development & Best Practices
- Host group coaching, virtual sessions, and quarterly performance trainings.
- Support continuous improvement of tools, scripts, dashboards, and training materials.
- Ensure consistent system adherence across the network to maintain brand standards and drive predictable results.
Ideal Candidate
Required Experience
- 3+ years in franchise operations, field performance coaching, business consulting, or multi-location support — ideally in home services or trade industries.
- Proven success helping businesses improve sales performance, strengthen operations, and meet revenue targets.
- Experience supporting owners/operators who are new to entrepreneurship.
Skills & Attributes
- Strong sales leader with the ability to teach, coach, and hold others accountable.
- Operationally minded — understands how scheduling, workflow, capacity, and discipline drive profitability.
- Exceptional communicator who can build trust, influence owners, and create buy-in.
- Comfortable with KPIs, P&Ls, and CRM systems.
- Thrives in a fast-growing, process-driven, entrepreneurial environment.
Why Join Spartan?
- Be a key part of a fast-scaling national franchise system with strong momentum.
- Directly contribute to franchisee success and the growth of the Spartan brand.
- Competitive total compensation package with performance-based earnings.
- Work closely with leadership and play a visible, high-impact role shaping the future of the network.
- Join a high-performance culture built on accountability, results, and continuous improvement.
Ready to help entrepreneurs launch strong, grow fast, and scale with confidence?
Apply today and play a key role in building one of the strongest performance-focused franchise systems in the home services industry.