Job Description
Job Description
We're seeking a hands-on marketing coordinator to join our U.S. operations and serve as the local marketing resource for our American organization. This role will play an instrumental part in executing day-to-day marketing activities, managing trade shows and events, and ensuring seamless coordination between our U.S. office and our corporate marketing team in Sweden.
The ideal candidate is an organized, detail-oriented marketer who excels in operational roles and can suggest ways to enhance our marketing efforts in the U.S. market.
Key Responsibilities:
Operational Marketing Execution:
- Manage day-to-day marketing operations, including ordering printed materials, booking advertising placements, and coordinating vendor relationships.
- Initiate, brief, and lead projects with external agencies, such as photographers and production companies.
- Update and maintain content in our CMS system for the U.S. website.
- Execute email marketing campaigns and maintain marketing databases.
- Coordinate the production of marketing collateral and ensure brand consistency.
- Handle logistics and administrative tasks related to marketing activities.
Trade Shows & Events:
- Plan, coordinate, and execute trade show participation from start to finish.
- Manage booth logistics, material shipping, and on-site setup.
- Coordinate with the sales team and product specialists for event staffing.
- Track event ROI and maintain post-event follow-up processes.
Graphic Design & Content:
· Create and adapt marketing materials using graphic design tools.
· Develop presentations, one-pagers, and sales support materials.
· Ensure all materials align with corporate brand guidelines.
· Adapt global marketing assets for the U.S. market as needed.
Social Media Management:
- Manage the daily social media presence across all platforms (LinkedIn, Instagram, Facebook, etc.).
- Create and maintain a content calendar in alignment with the HQ marketing department in Sweden.
- Develop and post engaging content that showcases US operations, events, and team activities.
- Monitor and respond to comments, messages, and mentions in a timely manner.
- Capture real-time content at trade shows, events, and the US office.
- Track social media metrics and provide monthly performance reports.
- Identify trending topics and opportunities relevant to the U.S. market.
- Collaborate with the Sweden HQ team on major campaigns and branded content.
Cross-Functional Collaboration:
- Work closely with the CEO, Director of Sales and product specialists.
- Serve as the liaison between U.S. operations and the corporate marketing department.
- Support the sales team with marketing materials and campaign execution.
- Provide market insights and feedback to the global marketing team.
Qualifications:
- Education: Bachelor’s degree in marketing, communications, business, or a related field.
- Experience: Minimum of 4 years of experience as a marketing coordinator or in a similar role.
- Skills: Proficiency in graphic design tools such as Adobe Creative Suite or Canva.
- Experience with CMS platforms and website content management.
- Strong project management skills and the ability to handle multiple priorities.
- Excellent written and verbal communication skills.
- Highly organized with strong attention to detail.
- Self-starter who can work independently while being a team player.
- Experience coordinating trade shows or events.
- Experience working in international organizations.
- Background in B2B marketing.
- Experience with social media management tools such as Planable and Meta Business Suite.
- Basic video editing skills using CapCut, Adobe Premiere, or similar software.
- Analytics experience (Google Analytics, Matomo, and social media insights).
- Experience in the field of orthotics and prosthetics is a plus.
- Photography skills and an eye for visual storytelling.
- Microsoft Office Suite (basic knowledge).
- Adobe Creative Suite (InDesign, Photoshop, and Illustrator), or equivalent.
- Social Media Platforms and Native Tools (LinkedIn, Instagram, Facebook, Twitter/X).
- Social media management and scheduling tools.
- CMS platforms.
- Email marketing tools (Dubb, Mailjet, Mailchimp, HubSpot, etc.).
- Basic video editing and content creation tools.
- Project management tools (we use Asana).
- Analytics platforms (Matomo, social media insights).
Company DescriptionAllard USA Inc., established in 2006, is a subsidiary of the Swedish company Allard Support for Better Life, and is based in Rockaway, NJ, and has an office in Allen, TX. The company specializes in manufacturing medical supplies, particularly carbon composite ankle-foot orthoses (AFOs) and prosthetics. They were pioneers in introducing carbon composite materials for AFOs, which emphasizes their commitment to developing advanced, effective medical solutions.
Allard USA produces a range of products, including AFOs, night splints, and walkers, catering primarily to orthotic, medical, and prosthetic facilities throughout North America.
For more specific information, you can visit their official website at allardusa.com
Company Description
Allard USA Inc., established in 2006, is a subsidiary of the Swedish company Allard Support for Better Life, and is based in Rockaway, NJ, and has an office in Allen, TX. The company specializes in manufacturing medical supplies, particularly carbon composite ankle-foot orthoses (AFOs) and prosthetics. They were pioneers in introducing carbon composite materials for AFOs, which emphasizes their commitment to developing advanced, effective medical solutions.\r\n\r\nAllard USA produces a range of products, including AFOs, night splints, and walkers, catering primarily to orthotic, medical, and prosthetic facilities throughout North America. \r\n\r\nFor more specific information, you can visit their official website at allardusa.com