Director of Sales - Mountain Resort

Job Description

Job Description

The Director of Sales is a key role responsible for driving revenue across Tenney Mountain's core business units-including food & beverage events, retail, corporate programs and school groups. This position blends sales strategy, partnership development, and community engagement to elevate Tenney Mountain's brand, visibility, and long-term success.

Key Responsibilities:

Sales Strategy & Revenue Growth

• Develop and execute comprehensive sales strategies for events, group programs, corporate outings, school groups, and retail initiatives.
• Lead all inbound and outbound sales efforts, ensuring timely follow-up on every lead and maximizing conversion.
• Analyze sales performance metrics and implement data-driven strategies to grow revenue across all resort departments.
• Partner with Marketing to develop campaigns, promotions, and materials that support sales goals.
• Develop and implement strategies to attract and retain corporate partners and sponsors aligned with Tenney Mountain's brand and values.

Food & Beverage Event Sales

• Lead the sales process for on-mountain events including corporate functions, banquets, weddings, après-ski experiences, festivals, and group dining.
• Collaborate with F&B, Marketing, and Operations teams to develop innovative event packages and ensure seamless execution.
• Maintain strong client communication from inquiry through post-event follow-up.

Retail Sales Oversight

• Guide retail sales strategy, inventory planning, and product selection to keep the on-site pro-shop and online store stocked with trendy, high-demand, and seasonally relevant merchandise.
• Analyze performance data to adjust merchandising, pricing, and product mix when necessary.
• Create retail promotions and initiatives to boost revenue and guest engagement.

Brand Representation

• Act as a brand ambassador for Tenney Mountain at meetings, industry events, community gatherings, trade shows, and partner engagements.
• Consistently communicate the resort's mission, values, and vision to all stakeholders.

Budgeting & Reporting

• Develop and manage budgets for sales initiatives, partnerships, and community programs.
• Track expenses, revenue performance, and ROI across all managed areas.
• Evaluate event outcomes, delivering ROI reporting and recommendations for improvement.
• Provide regular reports and forecasts to senior leadership.

Qualifications:

• Bachelor's degree in Business, Marketing, Hospitality, Communications, or related field (Master's preferred).
• 5+ years of progressive experience in sales, corporate partnerships, hospitality, or community relations-outdoor recreation or tourism industry experience preferred.
• Strong communication and presentation skills; ability to interact with diverse stakeholders.
• Strategic thinker with excellent project management abilities.
• Passion for outdoor recreation and commitment to community engagement.

Tenney Resort & Recreation LLC is proud to be an equal opportunity employer. We do not discriminate based upon race, color, national origin, religion, sex, pregnancy, age, disability, genetic information, sexual orientation, gender identity, veteran or military status, or any other applicable characteristic protected by law.