Job Description
Job Title: Marketing Program Manager.
Location: Onsite at any location Seattle, Burlingame, or MPK
Duration: 12 Month(s)
Top 3 must-have HARD skills:
• 7+ years of experience in Marketing or Sales operations and program management, process design for product life cycles, project planning, or business planning for new consumer product or software feature launches
• 5+ years experience launching consumer products
• 5+ years experience in Marketing, Sales, or lifecycle marketing
Good to have skills:
• Bachelor's degree in Business Management, Marketing, Sales
• Certification in Program Management (e.g. Prince2 or PMP)
• Domain expertise in Consumer Electronics or Software
Story Behind the Need – Business Group & Key Projects:
Our Wearables division is scaling rapidly, evolving from one product with limited software experience to two products in market with additional launches planned by EOY. We're seeking an operations-focused professional to help standardize and scale our Go-to-Market (GTM) processes for the Wearables product line, including developing communication frameworks for new features and language launches, implementing tracking systems for GTM initiatives, optimizing resource allocation across projects, coordinating with cross-functional teams, and managing the operational aspects of software GTM programs. The ideal candidate should have deep GTM process expertise, strong operational mindset, software product launch experience, and proven program management skills to bring structure and scalability to our rapidly growing product portfolio.
Compelling Story & Candidate Value Proposition:
Get to work on an exciting team and be apart of cutting-edge, dynamic product processes
Typical Day in the Role:
• Manage programs across GTM functions (marketing, product, comms, etc.) for software features, ensuring strategy is implemented across the entire customer journey (e.g. launch and beyond).
• Define and improve overall GTM/In-Market processes, including planning, gating and feature rollout. Make tradeoffs where needed to achieve results.
• Work with broad cross-functional internal teams to ensure tracking of dependent stakeholder readiness plans including, reporting key milestones status, risks and contingency planning and issue escalation as necessary.
• Anticipate bottlenecks, balance business objectives and needs versus technical and operational constraints and adjudicate between internal stakeholder groups to resolve blocking issues.
• Build organizational maturity by setting best practices, knowledge sharing and continuous learning across RL.
• Manage GTM and In-Market information cadences and processes, including status updates to senior leaders, escalations and mitigations and overall documentation management in partnership with Product Marketing.
• Foster relationships and work with cross-functional partners to understand their needs and ideas on how to better collaborate.
How will performance be measured:
The ideal candidate has experience in managing highly complex programs, with multiple stakeholder organizations, and significant scale. In particular, the ideal candidate has experience with managing programs in marketing, sales, or partnerships and demonstrated understanding of some or all of these functions. They are an organized self-starter who proactively identifies and solves problems. This individual thrives in and enjoys a fast-paced, cross-functional, and action-oriented environment. A successful candidate will demonstrate a deep understanding of the Software Go-to-market process across multiple functions (including Marketing, Sales, Partnerships, Product) in the consumer electronics industry. They will exhibit strong organizational, analytical and management skills, with the ability to balance multiple projects successfully and efficiently.