Job Description
At Pocket, we’ve experienced rapid growth in both revenue and scale over the past few years, further fuelling our ambition. With a long-term vision, we are well-positioned and well-capitalized to drive sustained expansion. Our success will come from bringing in the right leaders to help shape our future.
We operate across diverse industries and geographies, tackling complex challenges that require leaders who can navigate ambiguity and drive impact. These roles demand the ability to solve first-of-their-kind problems—often without precedent. Thriving at Pocket requires a mix of high IQ and EQ, analytical rigor, an entrepreneurial mindset, and the ability to influence C-suite decision-making.
We seek individuals who thrive in uncertainty, bring fresh and innovative perspectives, and embrace emergent leadership—stepping in to drive solutions that bring about operational excellence and then quickly moving on to the next problem to identify and solve.
You can get more updates, insights and everything behind the scenes at Pocket FM here - https://xtra.pocketfm.com/
What is the role?
You will be responsible to build the entire UGC content funnel for the US market (our biggest market) and could lead other markets too in the future. This role will spearhead the creation of a scalable global creator acquisition and activation engine, driving significant growth in UGC revenue. You’ll lead a high-performing team across creative, editorial, community, and operations, owning the UGC AOP and P&L.
With a strong US focus, you’ll design and execute innovative writer acquisition strategies—launching contests, sourcing trending tropes/IPs, and overseeing onboarding, training, and activation at scale. You’ll foster a vibrant global writer community through targeted online and offline initiatives, while partnering with product, growth, and analytics teams to test, validate, and scale high-potential IPs both in-app and beyond.
What does success look like?
Currently, UGC contributes single digit revenue for the US market. The person will be responsible to increase the revenue to 30% in the next 6-8 months, 60% by end of 2026 and 80% by end of 2027.
What you are going to drive?
- Innovative ways to acquire writers across the globe (with a US focus) to write for Pocket FM
- Identify trending tropes and work with product team to run contests to acquire writers/IPs
- Lead a content team and work with product to drive training and activation of the writers, especially the amateur ones
- Build and thrive a strong community of writers, including organising online and offline events
- Identify potential blockbusters, commission them and provide editorial support to writers wherever required.
- Lead a team of creative leads and editors who will work with writers to improve their stories
- Work closely with the US growth team and come up with innovative ways to test the IPs in-app and out-of-app before commissioning IPs for growth.
- Manage the AOP and UGC PnL to grow the business sustainably
Here’s what we are looking for:
- Astute problem-solving skills and ability to break (seemingly) large problems into smaller and practical solvable pieces, and a data-driven approach to decision-making, with a keen eye for insights and metrics
- Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes
- Track record of productive teamwork - starts with “why” rather than “what,” enjoys getting their hands dirty, and possesses a drive for continuous learning
- Have an action bias; solve problems, execute, and iterate, if required