Social Media/Branding Manager

Job Description

Job DescriptionSalary: $40,000-$50,000 Plus Bonus Incentives

Job Title: Social Marketing/Branding Manager

Job Location: Rochester, IN

Job Type: Full-time

Position Overview: We are seeking a dynamic and results-driven Social Marketing/Branding Manager to oversee and execute multiple concurrent social media campaigns across various platforms. The ideal candidate will have a strong understanding of digital marketing strategies, campaign management, and performance analytics to ensure the success of all initiatives.

Responsibilities:

• Plan, develop, and execute multiple social media marketing campaigns across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, etc.).
• Manage the day-to-day operation of campaigns, ensuring they align with brand goals, target audience, and marketing objectives.
• Collaborate with internal teams (e.g., content creators, designers, and marketing analysts) to develop engaging content for each campaign.
• Monitor and analyze campaign performance, using data to adjust strategies and optimize results in real-time.
• Create and manage content calendars for multiple campaigns simultaneously.
• Track social media trends, competitors, and industry developments to continuously refine campaign strategies.
• Manage paid social media campaigns, including budget optimization, ad copy testing, and targeting adjustments.

Qualifications:

• We hire for quality of person, not experience.
• Strong understanding of social media trends, best practices, and audience engagement tactics.
• Must have the passion to learn, understand, and evolve content a very dynamic area of responsibility
• Analytical mindset with the ability to interpret data and use it to optimize campaigns.
• Excellent communication, project management, and organizational skills.
• Ability to work under pressure and handle multiple projects simultaneously.

Preferred Skills:

• Knowledge of SEO and content marketing.
• Graphic design or video editing skills a plus.

Benefits:

• Very competitive salary
• 401K
• Health Insurance
• Life/Disability Insurance
• Health insurance
• Career development opportunities

How to Apply: Please submit your resume, along with a portfolio or examples of previous social media campaigns you've managed.