Personal Injury Sales & Marketing Coordinator

Job Description

Job DescriptionPosition Overview

We are seeking a sharp, driven, and client-focused Personal Injury Sales Coordinator to manage and convert inbound leads into retained clients. This role is the first impression of the firm and plays a critical role in revenue generation.

This is not a passive intake role—this is a sales-driven position responsible for guiding potential clients through the decision-making process with confidence, urgency, and professionalism.

You must be comfortable handling high call volume, building trust quickly, and closing high-value cases.

Key Responsibilities

Client Intake & Conversion

• Handle all incoming calls, web inquiries, and referrals with urgency
• Conduct initial case screenings (auto, trucking, rideshare, premises liability, wrongful death, etc.)
• Identify viable, high-value cases and escalate appropriately
• Clearly communicate the firm’s value and secure signed retainers
• Follow up aggressively on all unconverted leads

Sales Performance

• Meet and exceed monthly conversion and retention goals
• Track lead sources, conversion rates, and pipeline activity
• Maintain consistent follow-up cadence (calls, texts, emails)
• Overcome objections and guide clients to confident decisions

Client Experience

• Deliver a high-touch, professional, and reassuring experience
• Educate potential clients on the process without giving legal advice
• Ensure all client information is accurately captured and documented

Systems & Coordination

• Input and manage all leads in CRM (e.g., CasePeer or similar)
• Coordinate with attorneys and case managers for case onboarding
• Ensure all required documents are obtained and properly uploaded
• Maintain organized and accurate records at all times

Qualifications

Required

• 2+ years in sales, intake, or customer conversion roles (legal or high-ticket sales preferred)
• Proven ability to close deals and meet performance targets
• Strong communication skills (phone, text, email)
• Ability to build trust quickly and control conversations
• Highly organized with strong attention to detail
• Ability to thrive in a fast-paced, high-pressure environment

Preferred

• Personal injury intake experience
• Familiarity with CRM systems (CasePeer, Filevine, etc.)
• Understanding of personal injury case types and terminology

Key Traits for Success

• Confident communicator who can lead conversations
• Results-driven with a strong sense of urgency
• Resilient—doesn’t get discouraged by rejection
• Emotionally intelligent and able to connect with injured clients
• Detail-oriented without losing sight of the bigger picture

Compensation & Structure

• Base salary + performance-based bonuses tied to signed cases
• Opportunity for significant earning potential based on results

Why Join Us

• High-volume, high-value case environment
• Strong brand presence in the Atlanta market
• Direct impact on firm growth and revenue
• Clear expectations, accountability, and opportunity to excel

Performance Metrics

• Lead-to-sign conversion rate
• Response time to new inquiries
• Follow-up consistency
• Monthly retained case volume
• Quality of client onboarding

Non-Negotiables

• Professionalism in all client interactions
• Immediate responsiveness to new leads
• Accuracy in documentation and communication
• Accountability for results