Job Description
Job Description
Our associates celebrate lives. We celebrate our associates.
The Paid Media Manager will manage the internal paid media program. This role sits on the Customer Acquisition team and will responsible for development, implementation and management of display and paid social media programs. In this role, the manager will be responsible for the paid media program performance by identifying new opportunities and optimizing existing campaigns on Meta and Google ad platforms directly; additionally they will:
1.Define the paid media strategy; Lead strategic planning, including budget, media mix, conversion strategy and sales funnel optimizations.
2.Deliver campaign efficiency; delivering on ad dollars spent
3.Collaborate with digital marketing team members, field marketing representatives and IT. Gather, synthesize and distribute campaign results and insights to stakeholders
4.Ensure billing, record keeping and account payments as needed
JOB RESPONSIBILITIES
Agency and Vendor Management
- Manage & develop agency and vendor partners to execute assignments according to contract standards and SCI expectations within budget and deadlines. Maintain accurate agency and vendor partners’ Key Performance Indicators (KPI), such as contractual adherence, budget/expenses, optimizations, and service level agreement compliance; identify trends and issues to Representative and collaboratively develop a plan to correct deficiencies; escalate continued deficiencies to Marketing Management.
- Effectively document action items resulting from meetings with agency and vendor partners or internal stakeholders. Hold teams accountable to deliverables and timelines.
- Lead agency/vendor marketing program proposals for adherence with SCI, industry, and digital marketing best practices. Review proposals; identify KPIs, goals, and benchmarks; assess budget and timeline for issues or constraints; identity concerns to Marketing Management.
- Review Field Marketing requests for strategic fit, budget, and timing. Discuss concerns with Field Marketing and influence mutually acceptable resolutions.
- Build effective, collaborative relationships with Field Marketing, Brand and other internal partners.
- Lead billing, record keeping and account payments as needed.
Demand Generation Operations
- Collaborate with Marketing and IT teams to develop demand generation or conversion-optimized landing pages to drive campaign objectives. Ensure landing pages are configured with proper analytics and KPI tracking.
Reporting & Administration
- Demonstrate advanced interpretation of campaign results and ability to distil key insights and opportunities from data.
- Gather, synthesize and distribute campaign results and insights to stakeholders. Compile agency/vendor KPI reports. Write narrative trends/issues summary.
- Research competitive information, market trends, key insights, and best practices.
- Maintain process documentation and centralized document storage
- Additional responsibilities as requested
MINIMUM Requirements
Education
- A Bachelors’ Degree in marketing or business related field. A minimum of 5 yrs. Digital Lead generation experience in lieu of a college degree.
Experience
- A minimum of 5 years’ experience digital marketing management; specifically in lead generation Facebook advertising, display advertising, pay-per-click advertising or a related marketing role
- Proven experience establishing strong collaborative relationships across varied sets of stakeholders
- Mid-level to advance understanding of the digital advertising landscape and demonstrate a record of accomplishment of driving measurable results to achieve business objectives
- Advanced with Bing Ads and Facebook Ads
- Advanced with key digital marketing tools, including Google AdWords, Google Analytics and keyword/competitive analysis programs (SEMRush, etc.)
Knowledge, Skills and Abilities
- Analytical & organized
- Attention to detail
- Written and oral communication
- Intermediate to Advanced Excel skills
- Strong analytical skills (Tableau, Google Analytics)
- Ability to offer strategic marketing solutions in response to data analysis
- Leadership skills
- Ability to communicate across teams and upward to leadership
- Ability to travel as needed
Work CONDITIONS
Work Environment
- Work indoors during all seasons and weather conditions
- Comply with Corporate dress code policy
Work Hours
- Travel up to 10%
Postal Code: 77019
Category (Portal Searching): Marketing and Advertising
Job Location: US-TX - HoustonCompany DescriptionLife’s not about a job, it’s about purpose.
Do you love sales? Are you passionate about serving your community? Do you want to make a difference with your work?
We’re looking for a sales professional to join our dynamic team! We put people first and value integrity and attention to detail in our work. We’ll change everything you ever thought about working in the funeral services industry. This isn’t your typical job—and we’re not your typical company!
Our Sales Professionals enjoy:
•\tUnlimited Income Potential - with a competitive commissioned incentive package
•\tStability – a recession-resistant, human centered business
•\tBrand recognition – Our Dignity Memorial® is the North America’s largest provider of funeral, cremation and cemetery services.
•\tCompany-Provided Leads - we use the world’s #1 lead-management system and other best-in-
class technology platforms
•\tOngoing training
•\tAdvancement opportunities
We think our CEO, Tom Ryan, says it best:
“At SCI, we believe we are Better Together. When each of us brings our best self to work, we can provide the Service Excellence our families deserve. This is why we provide you and your loved ones with benefits and resources to help you become your best.”
BETTER HEALTH:
Wellbeing is important to us, and to ensure our associates have access to the best care, we offer medical, prescription drug, mental health, dental and vision insurance plans for our associates to select from. Our wellness program offers benefit credits and includes a company contribution toward Health Reimbursement Accounts (HRA). Our Employee Assistance Program (EAP) offers immediate, confidential help to our associates and their dependents as well as eight free counseling sessions per incident.
BETTER WEALTH:
We are committed to providing the means and resources for our associates to manage their current and future financial needs. We offer a 401(k) plan with a competitive company match, financial education tools and flexible spending accounts for healthcare, dependent care and commuter expenses.
BETTER SELF:
We encourage associates to take time off through vacation, holiday, sick time, maternity leave and baby bonding (maternity & paternity) plans. Career development is an important focus, supported by tuition reimbursement, professional training and discounted university rates. Through the Sam Lucas Scholarship Foundation, we provide educational grants to associates, their spouses and children. What is important to our associates outside of work is important to us too. We offer additional benefits including adoption assistance and pet insurance, among many other insurance and benefit options.
BETTER COMMUNITY:
Our Associate Resource Communities (ARCs) are associate-led, self-directed groups of Company colleagues who share similar interests and backgrounds. ARCs offer opportunities to connect with colleagues, promote diversity, share ideas, enhance our business and help improve the communities in which we live and work. As part of our mission to promote excellence in funeral service, our mortuary science scholarship program awards over $96,000 annually to 25 deserving students. (Associates are eligible to participate.) In exchange for a contribution to a charity of their choice, our associates can earn an additional day off per year.
Compensation: $40,000 to $100,000 targeted compensation (with higher earnings potential based on exceptional performance)
Note: Eligibility requirements apply.
SCI is committed to an inclusive, barrier-free recruitment and selection process. On request, we will seek to provide appropriate accessibility options to all applicants with disabilities.
For any difficulties with the application process, please reach out to SCI.jobs@sci-us.com.
Company Description
Life’s not about a job, it’s about purpose.\r\n\r\nDo you love sales? Are you passionate about serving your community? Do you want to make a difference with your work?\r\n\r\nWe’re looking for a sales professional to join our dynamic team! We put people first and value integrity and attention to detail in our work. We’ll change everything you ever thought about working in the funeral services industry. This isn’t your typical job—and we’re not your typical company!\r\n\r\nOur Sales Professionals enjoy:\r\n•\tUnlimited Income Potential - with a competitive commissioned incentive package\r\n•\tStability – a recession-resistant, human centered business\r\n•\tBrand recognition – Our Dignity Memorial® is the North America’s largest provider of funeral, cremation and cemetery services.\r\n•\tCompany-Provided Leads - we use the world’s #1 lead-management system and other best-in-\r\nclass technology platforms\r\n•\tOngoing training\r\n•\tAdvancement opportunities\r\nWe think our CEO, Tom Ryan, says it best:\r\n“At SCI, we believe we are Better Together. When each of us brings our best self to work, we can provide the Service Excellence our families deserve. This is why we provide you and your loved ones with benefits and resources to help you become your best.” \r\nBETTER HEALTH:\r\nWellbeing is important to us, and to ensure our associates have access to the best care, we offer medical, prescription drug, mental health, dental and vision insurance plans for our associates to select from. Our wellness program offers benefit credits and includes a company contribution toward Health Reimbursement Accounts (HRA). Our Employee Assistance Program (EAP) offers immediate, confidential help to our associates and their dependents as well as eight free counseling sessions per incident.\r\nBETTER WEALTH:\r\nWe are committed to providing the means and resources for our associates to manage their current and future financial needs. We offer a 401(k) plan with a competitive company match, financial education tools and flexible spending accounts for healthcare, dependent care and commuter expenses.\r\nBETTER SELF:\r\nWe encourage associates to take time off through vacation, holiday, sick time, maternity leave and baby bonding (maternity & paternity) plans. Career development is an important focus, supported by tuition reimbursement, professional training and discounted university rates. Through the Sam Lucas Scholarship Foundation, we provide educational grants to associates, their spouses and children. What is important to our associates outside of work is important to us too. We offer additional benefits including adoption assistance and pet insurance, among many other insurance and benefit options.\r\nBETTER COMMUNITY:\r\nOur Associate Resource Communities (ARCs) are associate-led, self-directed groups of Company colleagues who share similar interests and backgrounds. ARCs offer opportunities to connect with colleagues, promote diversity, share ideas, enhance our business and help improve the communities in which we live and work. As part of our mission to promote excellence in funeral service, our mortuary science scholarship program awards over $96,000 annually to 25 deserving students. (Associates are eligible to participate.) In exchange for a contribution to a charity of their choice, our associates can earn an additional day off per year.\r\nCompensation: $40,000 to $100,000 targeted compensation (with higher earnings potential based on exceptional performance)\r\nNote: Eligibility requirements apply.\r\nSCI is committed to an inclusive, barrier-free recruitment and selection process. On request, we will seek to provide appropriate accessibility options to all applicants with disabilities.\r\nFor any difficulties with the application process, please reach out to SCI.jobs@sci-us.com.