Job Description
Job Description
Marketing Manager
Position Type: Full-time, Exempt
Location: In-person Sacramento, CA
Reports to: BOM and Leadership Team
Salary Range (DOE): $80,000 - $120,000
About Us
At York Law Firm, we advocate for victims and families in wrongful death, elder neglect and abuse, and fraud cases brought against long-term care operators. Our mission is ot uncover neglect and fraud, hold bad operators accountable, and deliver justice for victims and families. We recognize that there is minimal government oversight over long-term care operators, which has resulted in a high cost for victims and families, as well as taxpayer-funded programs such as Medicare and Medi-Cal, and through civil cases, our team can leave an impact on a broken industry by holding bad operators accountable.
Why This Role Is Important
The Marketing Manager is the driving force behind brand visibility, client acquisition, and market positioning. By leading data-driven campaigns and leveraging emerging technologies, this role ensures:
- Create the best possible brand presence in our area of law practice.
- Consistent and predictable qualified lead generation to fuel revenue growth (being data-driven and implementing strategies is key)
- Own all marketing initiatives, create benchmarks and marketing KPIs, thus providing a foundation for scalable growth.
Position Summary
The Marketing Manager is responsible for developing and executing strategic marketing initiatives that increase brand awareness, drive client acquisition, and support business growth. This role includes marketing strategy planning and implementation, including but not limited to hiring/managing vendors and employees, campaign strategies, content creation, digital marketing, market research, and performance analytics while collaborating closely with cross-functional teams. The Marketing Manager ensures all marketing goals align with departmental and organizational objectives.
Key Responsibilities
Marketing Strategy & Planning
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Identify new market opportunities and customer segments.
- Plan, execute, and optimize multi-channel campaigns (digital, social, email, print, etc.).
- Oversee creative development and ensure brand consistency across all materials.
- Manage vendor relationships in a data-driven method, working with partners weekly to recalibrate and deliver results for the firm.
Digital Marketing &Content
- Lead digital marketing efforts, including SEO/GEO, social media, and paid advertising.
- Manage content strategy across platforms to improve engagement and conversions.
- Oversee blogs, vlogs, newsletters, and client journey improvements.
- Monitor online presence, reviews, and brand reputation.
Analytics & Reporting
- Create/Track marketing KPIs, such as leads, conversions, traffic, ROI, and campaign performance.
- Build and manage the Marketing dashboard utilizing BI software (DOMO software experience preferred)
- Use data to refine strategies and improve results.
Al-Driven Marketing
- Leverage AI tools across the entire mar-tech stack.
- Experience in implementing AI tools in the mar-tech stack is a requirement.
- This is a high priority, and a top initiative for our law firm.
Leadership & Collaboration
- Report weekly on marketing metrics, analyze areas of improvement, and implement changes when necessary.
- Provide reports and directions to internal teams and external partners.
- Ensure timely execution of all marketing activities.
- Collaborate with other departments to align marketing initiatives with firm-wide goals.
Continuous Improvement
- Stay updated on industry trends, emerging tools, and best practices.
- Perform other related tasks and projects as assigned.
- Follow procedures, protocols, and policies of York Law Firm.
Experience & Skills
- Minimum 5 years of experience in marketing, communications, or public relations.
- Bachelor's degree in marketing, Communications, or related field preferred.
- Hands-on experience in creating and implementing marketing strategies.
- Prior experience in setting up BI dashboards for measuring marketing performance.
- Prior experience with web development and SEO/GEO
- Excellent written and oral communication skills.
- Strong leadership, project management, and interpersonal skills.
- An analytical mindset with the ability to make data-driven decisions.
- Knowledge of social media trends and consumer behavior.
- Strong copywriting and content creation abilities.
- Creative mindset with strategic thinking and tactical execution.
- Proven experience in executing successful marketing strategies across digital, social, email, and print.
- Ability to work in a fast-paced environment and demonstrate initiative.
- Attention to detail and commitment to quality.
Core Competencies
- Strategic Thinking: Aligns marketing initiatives with business objectives.