Director of Marketing of a Premier NJ Winery & Culinary Destination

Job Description

Job DescriptionSaddlehill Cellars is a premier winery and culinary destination, offering tastings, vineyard tours, and premier private events just 12 miles from a major U.S. city.

We are seeking an experienced, dynamic, and highly creative Director of Marketing to own, manage, and execute all aspects of the winery's marketing strategy. This is a full-charge, on-location position requiring a hands-on leader who can move seamlessly between high-level strategy and daily content creation.

The ideal candidate possesses exceptional photographic, video, and editing capabilities, and thrives in a high-growth environment where they are responsible for both the vision and the execution of the brand's digital and physical presence, driving:

Key Objectives

The Director of Marketing will be responsible for creating, managing, and executing an integrated digital marketing program designed to achieve the following core priorities:

• Increase Local Visitation: Drive traffic to the tasting room and vineyard.
  
  
• Expand Event Bookings: Maximize corporate, private, and vineyard event revenue.
  
  
• Build Lasting Relationships: Nurture customer loyalty and drive stronger customer retention through thoughtful digital engagement.
  
  

Core Responsibilities & Duties

1. Digital Marketing Strategy & Management (in collaboration with 5forests)

• Campaign Ownership: Oversee and execute an integrated digital strategy that includes Meta Advertising, Google Ads, Email Marketing, Local SEO, and Organic Social Media.
  
  
• Creative Asset Production (Hands-On):
  
  
  • Serve as the primary in-house content creator, responsible for original photography, videography, and editing.
    
    
  • Develop compelling, platform-specific ad creatives (images and video) for Meta and Google Ads, aligning with the vineyard lifestyle and seasonal experiences.
    
    
  • Create and manage visual assets using the defined Canva folder structure, ensuring all marketing materials—from social posts to print ads and menus—are visually consistent and on-brand.
    
    
• Email & Permission Marketing:
  
  
  • Execute email campaigns to share news, offers, and nurture relationships, focusing on promoting events, seasonal releases, and experiences.
    
    
  • Oversee email list segmentation (e.g., wine club members vs. casual visitors, locals vs. tourists) and continuously refine campaigns based on performance data.
    
    
• Local SEO & Presence:
  
  
  • Manage and optimize the Google Business Profile (GBP), ensuring accurate information, selecting relevant categories, posting updates, and monitoring/responding to customer questions.
    
    
  • Implement tactics to encourage and respond to customer reviews on GBP and other platforms.
    
    

2. Product & Collateral Marketing (New Focus)

• Product Label Creation and Management: Lead the design and management of all wine and non-wine product labels, ensuring compliance, brand consistency, and aesthetic appeal.
  
  
• Collateral Design: Design and manage marketing collateral for products, including but not limited to shelf talkers/POS materials, Tasting Room menus, and informational brochures.
  
  
• Product Graphics: Develop visual graphics for product showcases and sales pages for the website and online shop.
  
  
• Farm-to-Table Marketing: Ensure marketing materials for other agricultural products sold in the Tasting Room (e.g., fresh cut flowers, honey) are engaging and on-brand.
  
  

3. Content & Brand Management

• Organic Social Media: Prepare and execute a consistent posting calendar across relevant channels (Meta, Instagram, etc.) using supplied assets, ensuring a visually cohesive brand voice and alignment with promotions and events.
  
  
• Event Marketing:
  
  
  • Develop materials (brochures, invitations, graphics) to promote and secure bookings for Special Occasion Events (Weddings, Corporate Events) and on-site tastings and tours.
    
    
  • Ensure all on-site marketing activities comply with the approved Agricultural Management Practice (AMP) regarding events, music, and food offerings.
    
    
• Creative Asset Library: Manage and update the central Photography & Video Library (Canva Folder 05), including raw and edited images/video for Vineyard & Landscape, Wine/Food/Product Shots, Events & Experiences, and People & Team.
  
  

4. Leadership & Collaboration

• Vendor Management: Serve as the primary point of contact for external digital marketing agency (5forests), ensuring campaigns align with strategic business goals and performance reports are clearly communicated.
  
  
• Cross-Functional Alignment: Collaborate with the Tasting Room, Wine Club, Sales, and Events teams to ensure a consistent brand experience across all touchpoints.
  
  
• Reporting & Optimization: Track and report on key performance indicators (KPIs) related to visitation, event attendance, and sales, using data to continuously refine and adapt all marketing efforts.
  
  

Qualifications

• Minimum of 5-7 years of progressive marketing experience, preferably in the wine, hospitality, or DTC (Direct-to-Consumer) industries.
  
  
• Proven ability to function as a "full charge" leader who is accountable for strategy, budget, and hands-on execution.
  
  
• Required Technical Proficiency: Expert in digital content creation, including professional-level photographic, video, and editing capabilities.
  
  
• Proficiency with Meta Ads Manager, Google Ads, Google Business Profile, email marketing platforms (e.g., Klaviyo or Mailchimp), and Canva/Adobe Creative Suite.
  
  
• Strong understanding of product labeling regulations, print production, Local SEO, performance marketing, and data-driven decision-making.
  
  
• Exceptional written and verbal communication skills with a clear, engaging, and brand-consistent storytelling ability.
  
  
• Ability and willingness to work on-site full-time in Voorhees, New Jersey.