Job Description
Job DescriptionBenefits:
- 401(k)
- Bonus based on performance
- Competitive salary
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Parental leave
- Training & development
- Vision insurance
Working Capital Marketplace (WCMP)
Performance Marketing Specialist
Miami, FL
Working Capital Marketplace (WCMP)
$75,000+Bonus
Full Time On-Site (Possibly Hybrid)
Mon-Fri 7AM-3PM
About WCMP
Working Capital Marketplace is a fast-growing financial services company focused on helping small business owners access the capital they need to scale. We move fast, we execute, and we win by outworking and out optimizing the competition.
Were building a team of high-output professionals who take ownership, think analytically, and deliver results.
The Role
Were hiring an experienced Performance Marketing Specialist to take ownership of campaign execution and optimization across our paid channels.
This is a high-impact role where you will be trusted to manage budgets, drive qualified lead flow, and continuously improve performance. You wont just execute, youll optimize, analyze, and scale what works.
If you know how to turn ad spend into predictable revenue, this is your seat.
What Youll Do
- Own day-to-day execution and optimization of paid acquisition campaigns
- Manage and optimize budgets with a focus on CPL, CAC, ROAS, and revenue contribution
- Analyze campaign performance and make data-driven decisions to improve efficiency and scale
- Build and execute structured A/B testing strategies across creatives, audiences, and funnels
- Collaborate with sales to improve lead quality, conversion rates, and pipeline performance
- Develop and refine landing pages and funnels to increase conversion rates
- Identify and scale new acquisition channels and opportunities
- Provide clear, actionable reporting and insights into leadership
What Were Looking For
- 35+ years of hands-on experience in performance marketing / paid media
- Proven track record of driving consistent, measurable ROI and lead generation at scale
- Strong experience managing campaigns in digital channels
- Deep understanding of conversion tracking, attribution, and funnel optimization
- Highly analytical. Youre comfortable making decisions based on data and performance metrics
- Experience managing meaningful ad spending and optimizing for efficiency
- Ability to operate independently in a fast-paced, high-accountability environment
- Strong ownership mindset, you take full responsibility for results
Bonus Points
- Experience in fintech, lending, or high-volume lead generation environments
- Familiarity with CRM systems and attribution tools
- Strong copywriting instincts and experience testing creative variations
- Experience aligning marketing efforts directly with sales outcomes
What Youll Get
- Competitive base salary + performance-based incentives
- Direct ownership of campaigns that impact company revenue
- Clear path to senior and leadership roles as we scale
- A competitive, high-performance, and supportive team environment
- Leadership that invests in your growth and rewards results
Why WCMP
This is not a maintenance role. This is a growth seat.
Youll have the autonomy to execute, the accountability to perform, and the opportunity to scale something meaningful, helping small businesses access capital while building a high-impact marketing engine.
- If youre looking for a role where performance is expected, measured, and rewarded, this is it.