Job Description
Job DescriptionSalary: $65,000-$75,000
First Book has a mandatory Covid-19 vaccination policy (medical and religious exemptions permitted)
About the position:
(This is not a 100% remote position/ MANDATORY IN OFFICE: Tuesday & Wednesday)
Use your creativity and marketing savvy to help get thousands of books and critical resourcestokids in need! Theirkey responsibilities are tobuildmarketing plansandcreatecorresponding digitalmarketing assets, such associal mediacreative and email communications, that promote exciting programs and resourcesto supporteducators and their students.
Youllexcel in this role ifyourea creative marketer with a collaborative spirit and a knack for project management.This candidate should be comfortable with design, content creation,andmonitoringmulti-channel outreach campaign success.
Essential Duties and Responsibilities:
- Support Program Design &ResourceCreationThe Managercreatescommunication campaignsto ensure all touch points areuser-friendly, impactful, and relevant.
- Identifyingsuccessmetrics that ensure funded campaignsaccomplishbothFirst Bookorganizational andpartner goals,advance our mission, and provide a valuable, positive experience for members.
- Working alongsidebrand,corporate and non-profit partnership managers toguide programs fromideationthrough toimpact reporting.
- Identifyingsuccessmetrics that ensure funded campaignsaccomplishbothFirst Bookorganizational andpartner goals,advance our mission, and provide a valuable, positive experience for members.
- Multi-Channel MarketingWeseeka creativecommunicatorwithstrong designand marketing skills. The Manager workscross-functionallytocreate and execute robust marketing plans thatdrive awareness and usage ofFirst Books products, resources, and opportunities. The Managerdrives successfulmarketing by:
- Designingcontent and campaign elements/assets for multi-channel campaigns (ex: email, digitaladcreative,andSMS using Photoshop, Canva, etc.)
- Developingand executingcommunicationplansto promotenew resourcesand initiatives through paidMetaand Googlead placement,organic social,content marketing, SMS campaigns, direct mail, email marketing, etc.
- Monitoringcampaign performance metrics, implementingadjustments accordingly, and creating reports for internal and external stakeholders.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required:
- Experience bothplanning and creating design assets for successfulmulti-channelmarketing and communicationscampaigns
- Experience with organic and paid social strategies
- Excellentcopywriting andwritten communication skillswith asharp eye for detail
- Graphic design skills and visual creativity
- Strong project management skills
- Strong interpersonal skills and the ability to spark, cultivate, and grow relationships
- Flexible and adaptable, motivated by a fast pace
- Works well at both thecampaignlevel (using data and creativity tocome up withinnovative ideas for growth) and at the tactical level (executing campaigns within marketing tools, analyzing impact, solving problems)
- Takes a positive, solution-oriented approachto opportunities and challenges
Education
- A minimum of 4years of work experiencein communications or digital marketingrequired.
Skills & Experience
- Experience managing performance-orientedpaid social media campaigns, such asMetaand/orGoogle Adsrequired.
- Proficiencywithgraphic design tools such asPhotoshoporCanvarequired.
- Experience with Marketing Cloud, Constant Contact, or another similar email platformpreferred.
- Experience with Word Press preferred.
- Experiencewithexternalclient/partner relationship management preferred.
All full-time employees are eligible for the following benefits:
- Eligibility for medical and dental insurance coverage, in accordance with plan terms.
- Life Insurance and Accidental Death and Dismemberment (AD&D) coverage, subject to plan provisions.
- Paid vacation leave, accrued in accordance with organizational policy.
- Paid sick leave, provided in compliance with applicable federal, state, and local laws.
- Up to twelve (12) paid holidays annually, subject to organizational schedule and business needs.
- Eligibility to participate in the organizations 401(k) retirement plan, including employer matching contributions, in accordance with plan documents.
- Eligibility for an employer-provided parking stipend, subject to program guidelines and business needs.
TO APPLY:
Application Instructions
- Candidates are invited to submit a resume and a cover letter that details their interest in the position tohttps://firstbook.bamboohr.com/careers.
- Only applications submitted through First Books approved application platforms will be considered.
- Applications submitted through external or unapproved sites, including Idealist, will not be reviewed.
- First Book does not accept unsolicited recruiter submissions and does not pay fees for resumes submitted outside of a formal written agreement.
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
- First Book is an equal opportunity employer and does not discriminate on the basis of race, color, religion, creed, sex, gender identity or expression, sexual orientation, national origin, age, disability, marital status, personal appearance, family responsibilities, genetic information, matriculation, political affiliation, veteran status, or any other status protected by applicable federal, District of Columbia, or local law.
ADA / REASONABLE ACCOMMODATION STATEMENT
- First Book is committed to providing reasonable accommodations to qualified individuals with disabilities and for sincerely held religious beliefs, in accordance with applicable law.
- Applicants requiring accommodations during the application or interview process should contact Tasha McNeill at (771) 243-2314 or tmcneill@firstbook.org.
EMPLOYMENT CONDITIONS
Location and Work Presence Requirement
- This position requires the ability to maintain a regular in-office presence at First Books Washington, DC office to support collaboration with internal teams and participation in partnership-related activities.
- The role is structured as a hybrid position with required in-office days. Reasonable accommodation will be considered in accordance with applicable federal, state, and local laws.
Relocation Assistance
- Relocation assistance is not provided for this position. Candidates must be able to meet the roles in-office presence requirements independently.
Compensation Transparency
- In compliance with the District of Columbia Wage Transparency Act, First Book will provide the pay range for this position to applicants upon request or as part of the job posting.
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