Job Description
Job Description
Marketing Manager – CRM
Location: Raleigh- Hybrid
About Us:
Victra is Verizon’s largest premium retailer in the United States. We thrive on collaboration, innovation, and performance. Our mission is to “Connect technology to life in a trustworthy, fun, and profitable way”. We work closely with Verizon and our brand partners to deliver exceptional product offerings, promotions, and campaigns that drive in-store traffic and revenue.
About the Role:
We are seeking a Marketing Manager-CRM who will create strategies and execute campaigns around engaging our customer base to drive repeat sales and loyalty. A successful candidate will be data-driven, have experience with CDP platforms, email marketing, SMS marketing, loyalty strategy, and is excited about acting as the voice of the customer and connect our data to drive a scalable, personalized experience thereby increasing loyalty, retention, and LTV.
Hybrid- In office (Raleigh) Mon-Wed, Optional work from home Thu-Fri
Key Responsibilities:
· Understand our customer segmentation and customer journey; using data and creativity, explore and test new segments; understand where customers come from, their motivations, their previous shopping patterns, and how we can continue to engage and delight them
· Develop retention strategies that enable 1:1 marketing personalization for each customer
· Plan CRM campaigns that will increase repeat purchases, including email, SMS, direct mail, content, and other paid media channels
· Strategically utilize sales and promotional strategies to drive results without detracting from the brand
· Help manage promotional calendars with Merchandising and Promotions team to effectively engage our existing customers
· Review the competitive landscape and implement best practices for CRM marketing, including but not limited to demographic data, technographic data, behavioral data, and routine validation
· Perform quality assurance and troubleshoot code rendering across multiple desktop and mobile devices
· Collaborate cross-functionally to deliver best in class messaging that delivers strong performance and retention
· Analyze e-mail data and digital metrics, derive insights, and determine action plans to improve performance
· Work with the Senior Marketing Analyst to predict consumer behavior around marketing initiatives
· Partner with Director of Customer Experience to understand customer reviews and work to integrate into customer segmentation
· Work closely with the call center to create sustainable CRM programs that will help validate and enrich our understanding of customers
· Leverage website activity to build upon current segmentation and work with marketing partners to ensure they can utilize web behavior intelligently for retention and growth
· Previous experience in managing junior team members
What We’re Looking For:
· Professional CRM Marketing experience 5-7 years working within an advanced retailer, e-commerce company, or a multi-unit environment
· Experience supporting personalized campaigns (1 to 1) to customers
· Experience driving multichannel activation (email, push notification, app offers, etc.)
· Digital experience with CRM, using Email and Loyalty Rewards Program to drive customer behavior
· Knowledge of converting design files into HTML templates
· Experience in working with ESP to build and test email creative and HTML
· Proven ability to manage multiple projects simultaneously while balancing competing and changing priorities
· Experience with HubSpot, WordPress, Qualtrics, Adobe Test and Target, Twilio, Oracle Eloqua, and Salesforce – (HubSpot preferred)
· Strong understanding of the web development lifecycle and customer lifecycle
· SEO knowledge and experience preferred
· Experience in developing content preferred
· Proven experience building segments, testing, and optimizing to drive foot traffic into stores
· Support creation and documentation of procedural and strategic processes, calendars, and reporting
· Serve as the primary business lead with IT and ESP vendor to ensure that our database and systems support business objectives
· Manage risks – anticipate bottlenecks, manage project prioritization, and balance the business needs versus technical considerations to deliver business results.
· Demonstrates strong digital vision and customer-centric focus to communications
· Experience with Google Analytics and Google Tag Manager
· Ability to self-motivate, work independently, and as part of a team
· Willingness to learn new technologies and platforms
· Bachelors’ degree required
· Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail, Excel, Power Point)
Why Join Us?
· Paid training and career development opportunities.
· Comprehensive health, dental, and vision insurance.
· 401k retirement plan.
· Tuition reimbursement.
· Employee discounts on Verizon services.
· Career pathing opportunities.
EQUAL OPPORTUNITY EMPLOYER
We're proud to be an equal opportunity employer - and celebrate our employees' differences, regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.