Brand Marketing Assistant/ Digital Marketing Specialist

Job Description

Job Title: Brand Marketing Assistant/ Digital Marketing Specialist

Pay Range: $27/hr

Job Type: Contract ( 6+ months)

Location: Austin,TX (Remote)

Work Schedule: Monday till Friday 8:00A-5:00P

JOB SUMMARY:

We're looking for a marketing professional with experience in copywriting, brand marketing, and digital asset organization. Reporting to the Marketing Writer & Content Strategist, our ideal candidate will primarily work on communicating fare changes to our customers, making sure our creative content and existing print materials are updated & on-brand, and writing new evergreen deliverables as related to the fare change. The role is responsible for writing, editing, and proofreading public-facing marketing copy in collaboration with cross-departmental stakeholders.

PRIMARY RESPONSIBILITIES:

• Create written printed and digital content to inform customers about fare changes both before, during and after implementation
• Work with creative & communications teams to classify new and existing brand materials and write metadata to ensure assets produced by Marcom team can be leveraged by the organization for years to come '
• Maintain a consistent brand voice and apply this voice when creating new marketing assets and distributing them across dozens of customer touchpoints.
• Develop new ways that existing marketing asset and information management systems can be expanded to service the needs of employees and partners.
• Develop strategy and tactics for storytelling and customer information as part of the MarCom team. Aggregate content from various sources, adapting it to new and existing channels.
• Assist with developing and executing email marketing campaigns

MINIMUM QUALIFICATIONS:

Education and Experience:

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism or related field.
• Related experience may be substituted on a year for year basis, up to four (4) years. Two (2) years progressively responsible professional experience in content creation and storytelling through print and digital formats; preferable experience with brand marketing.
• Proven experience in storytelling, writing, and editing. Experience working with creative teams (either agencies or in-house).Experience writing/reading Spanish highly preferred.

Knowledge, Skills And Abilities:

• Adept at shifting writing styles for appropriate mediums and audience – from casual, catchy marketing hooks in digital ads, to corporate bios and project fact sheets, to concise functional web copy.
• Exceptional attention to detail: No sign, placard, or sticker goes unnoticed.
• Great memory: The ideal candidate will have the organization's taxonomy at their fingertips.
• Experience with Sitefinity or other Content Management System platforms preferred
• Adept with marketing technology, content and project management tools, with an ability to learn new software easily.