Marketing Manager - Early Education Growth Company (In-Office, NYC)

Job Description

Job Description

Our client is a fast-growing, PE-backed early education company that has expanded to 5 schools in just two years, with plans to double that in the next 12 months. Their mission is to deliver joyful, high-quality learning experiences to children aged 6 weeks to 6 years.

This founder-led, mission-driven startup is scaling rapidly through acquisition and is now hiring its first in-house Marketing Manager to replace their agency. This full-stack role will own everything from paid media and SEO to creative direction and reporting across multiple school locations.

You will partner directly with the founding team to:

• Drive enrollment through local campaign execution
• Build and unify the company’s brand identity
• Develop data-driven marketing systems that scale

This role is ideal for someone excited to take full ownership, build from the ground up, and help shape the future of a company in rapid growth mode.

Marketing Manager Benefits

• Base Salary: $100,000–$150,000, depending on experience
• Health, dental, and vision insurance
• 401K
• Generous PTO policy
• Beautiful office near Grand Central Station in Manhattan
• 4 days/week in-office (1 day remote optional)

Marketing Manager Requirements

Must-Haves:

• 3–7+ years of experience in digital marketing with a focus on performance-based media (Meta, Google)
• Proven ability to manage multi-site campaigns (e.g., franchise, healthcare, education, or service orgs)
• Experience with SEO fundamentals and improving local web visibility
• Ability to guide creative direction (assets will be produced externally)
• Highly proactive self-starter who thrives in ambiguity and startup environments
• Strong analytical mindset; uses data to drive iteration and strategy
• Strong written and verbal communication skills
• Comfortable working onsite 4 days/week in NYC

Nice-to-Haves:

• Experience in early childhood education, multi-site healthcare, or pet care
• Exposure to businesses growing through acquisition
• Background working with founders or executive teams in lean orgs
• Track record of evolving into leadership roles

Deal Breakers:

• Needs high oversight
• Discomfort with fast-paced, ambiguous environments
• Resistance to in-office schedule or startup-style flexibility
• Doesn’t take ownership of results or projects

Marketing Manager Responsibilities

• Own the full marketing function, replacing external agency resources
• Strategize, launch, and manage paid digital campaigns (Meta, Google) for each location
• Develop and manage monthly marketing reports (performance, trends, recommendations)
• Approve and direct creative asset production in partnership with offshore and freelance designers
• Build seasonal campaign calendars tied to enrollment goals (e.g., Back to School, Holidays, Summer)
• Shape brand identity and messaging to connect with parents and local communities
• Oversee SEO efforts, optimize web presence and local listings
• Identify and test new offline and local marketing tactics (events, open houses)
• Lay groundwork for future team buildout as company scales
• Collaborate closely with co-founders on marketing priorities, budgets, and strategic direction

This is a rare opportunity to take full ownership of marketing at a mission-driven company and help shape the voice and growth of a brand impacting thousands of children and families.

Let’s talk.