Job Description
Job DescriptionSalary: $30.00 per hour
About Refine Recovery
Refine Recovery is a leading luxury drug and alcohol treatment center located in Malibu, California. We provide world-class, evidence-based care in a private and nurturing environment. Our mission is to help individuals reclaim their lives through comprehensive clinical treatment, luxury amenities, and an unwavering commitment to long-term recovery.
Position Overview
We are seeking a results-driven National PR Outreach Specialist to join our marketing and communications team. This person will be responsible for securing national media placements, building and maintaining strong relationships with journalists, editors, influencers, and podcast producers, and elevating the brand visibility of Refine Recovery on a national level.
This is an ideal opportunity for someone who understands the addiction treatment landscape and can craft and pitch compelling stories that resonate across mainstream, health, lifestyle, and business media outlets.
Key Responsibilities
- Develop and execute a national PR strategy aligned with Refine Recoverys marketing and growth goals.
- Build and maintain a robust media list including national publications, TV networks, health & wellness magazines, recovery-focused outlets, and thought leadership podcasts.
- Create and distribute press releases, media kits, and story pitches to secure earned media.
- Coordinate interviews, features, guest articles, and speaking opportunities for Refine Recovery leadership and alumni.
- Monitor news cycles and trends to proactively insert Refine Recovery into relevant national conversations (mental health, addiction, luxury healthcare, etc.).
- Track all outreach efforts and provide regular reports on placements, engagement, and ROI.
- Collaborate with in-house and external content, digital marketing, and SEO teams to maximize PR impact.
Requirements
- 14+ years of public relations experience, preferably in healthcare, wellness, addiction treatment, or luxury service industries.
- Proven track record of securing national media coverage (please provide portfolio or clips).
- Exceptional written and verbal communication skills.
- Strong network of media contacts is a major plus.
- Self-starter mindset with the ability to work independently and manage multiple deadlines.
- Familiarity with media databases, outreach tools, and PR analytics platforms.
Preferred Qualifications
- Background or interest in behavioral health, mental wellness, or recovery.
- Previous experience working with high-end, luxury brands.
- Comfortable representing a mission-driven brand with sensitivity and professionalism.
What We Offer
- Competitive compensation and performance bonuses
- Flexible work environment
- Access to company wellness and recovery resources
- Opportunity to be part of a purpose-driven, rapidly growing organization
Please apply today!
remote work