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Marketing Communications - Executive

Robert Half
locationMinneapolis, MN, USA
PublishedPublished: 6/14/2022
Full Time

Job Description

Job DescriptionWe are looking for an experienced Marketing Communications Executive to join our team on a long-term contract basis in Minneapolis, Minnesota. In this role, you will play a pivotal part in developing and executing marketing strategies for life insurance and disability income products. This hybrid position will require collaboration across diverse teams and stakeholders within a fast-paced, matrixed organization.

Responsibilities:
• Develop and implement marketing strategies tailored to life insurance and disability income insurance products.
• Create and manage marketing campaigns across various channels, including print, digital, and web platforms.
• Collaborate with internal teams and external stakeholders to ensure alignment on project goals and deliverables.
• Produce high-quality marketing materials, ensuring consistency with brand guidelines and messaging.
• Coordinate with cross-functional teams to deliver projects on time and within budget.
• Monitor and report on the effectiveness of marketing initiatives, using data-driven insights to refine strategies.
• Provide thought leadership and contribute to the development of innovative marketing solutions.
• Proofread and edit marketing content to ensure accuracy and professionalism.
• Manage relationships with C-suite executives and other key stakeholders to drive strategic objectives.
• Support the implementation of ad hoc financial processes related to marketing initiatives.• 7-10 years of experience in product marketing, preferably within life insurance and disability income insurance.
• Proven ability to execute marketing strategies across multiple channels, including print and digital platforms.
• Strong communication skills, with the ability to partner with stakeholders in a matrixed organization.
• Expertise in project management, including planning and coordinating complex initiatives.
• Proficiency in creating and editing marketing materials, with keen attention to detail.
• Familiarity with budget processes and expense reporting for marketing campaigns.
• Demonstrated ability to work effectively in a fast-paced environment.
• Knowledge of life insurance products, disability claims, and related marketing strategies.

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